Associate Marketing Director

Associate Marketing DirectorBalanced Body is the world's largest designer and manufacturer of Pilates equipment, as well as a provider of high-quality Pilates and other mind-body instructor training and continuing education. We currently do business in over 100 countries, with world-renowned customer service and a serious commitment to environmentally friendly business practices. If you want to work with a company with a passion for changing lives in ways small and large, let us hear from you.About the RoleWe are seeking an Associate Marketing Director to lead brand strategy, demand generation, and go-to-market execution across our full product ecosystem, as well as our education, training, and community programs. This leader will oversee our four marketing teams (Digital, Creative, Video, and Content) and help guide the marketing function worldwide, ensuring a consistent brand voice and identity across every region and touchpoint.This role offers significant opportunity for growth and expanded leadership within the marketing function. It is an exciting opportunity to join a high-growth, privately held leader as we expand into the broader mindful-movement and wellness market.What You'll DoStrategy & LeadershipLead the development and execution of a global marketing strategy spanning product launches, brand campaigns, digital marketing, and education programsLead, mentor, and develop the marketing team across four disciplines (Digital, Creative, Video, and Content); assess strengths and gaps, set priorities, and build the structure and talent needed to scalePartner with the Marketing Director on the annual marketing plan, budget, and department goalsManage agency and external partner relationships to ensure effective spend that drives growthBrand & CreativeProtect and evolve the brand's visual identity, tone of voice, and messaging so they remain consistent across all markets, channels, and partner touchpointsOversee creative, video, and content production for campaigns, product launches, catalogs, e-commerce, and social, ensuring work is on-brand, on time, and on budgetDemand Generation & DigitalOversee demand generation across paid media, email, SEO, social, and e-commerce to grow leads, conversions, and revenue for both equipment and education programsBuild community-driven marketing programs that engage instructors, studio owners, and Pilates enthusiasts worldwideCross-Functional & GlobalPartner with Sales, Education, Product, and Customer Service to align marketing with company initiatives and support new product go-to-marketDevelop international field marketing strategy and manage execution, supporting market expansion, adapting campaigns for regional distributors and partners, and equipping them with marketing tools and resourcesRepresent the brand at key industry events and partner activationsBudget & PerformanceOwn the marketing budget, allocating spend across channels and regions to maximize returnUse customer research, market data, and sales performance to make fact-based decisions; set KPIs and report on ROI to executive leadershipStay current on emerging marketing trends and technologiesRequirementsWhat You'll BringRequired15+ years of marketing experience, including 10+ years in marketing leadership rolesProven success building, scaling, and leading marketing teams across multiple countries or regionsExperience directly managing at least two of the following marketing disciplines: Digital, Creative, Video, and ContentDemonstrated success leading brand management, demand generation, and community-driven marketing programsProven track record launching products and leading go-to-market campaignsExperience leading digital and e-commerce marketing, including paid media, email, SEO, and socialExperience owning a marketing budget and using customer research, market, and sales data to make decisions and measure performance against KPIs and ROIExperience managing agency and external partner relationshipsExcellent stakeholder management and executive communication skills, with experience reporting to senior leadershipAbility to travel domestically and internationally up to 15% of the time; a valid passport is required, or the ability to obtain one before start dateThis is a 100% onsite role at our Sacramento, CA headquartersPreferredExperience in a consumer/B2B hybrid businessMBA with a Marketing focus or equivalent experience in global marketing leadershipExperience marketing physical products alongside education or certification programsExperience marketing through international distributors or channel partnersBackground in Pilates, fitness, or wellnessFamiliarity with Wrike, Adobe Creative Cloud, Algolia, and GorgiasCompensation & BenefitsEligible for an annual performance bonus based on goals set with the Marketing DirectorComprehensive medical, dental, and vision coverage401(k) with company matchEmployer-paid life and long-term disability insurancePaid time off and holidaysProfessional development supportEmployee discounts on company products and education programsWhat We OfferThe chance to shape the global voice of an industry-leading brandSignificant opportunity for growth and expanded leadershipA collaborative, mission-driven cultureBalanced Body is an equal opportunity employer dedicated to workforce diversity.