Associate Marketing Director

Description

Balanced Body is hiring!

Balanced Body is the world's largest designer and manufacturer of Pilates equipment, as well as a provider of high-quality Pilates and other mind-body instructor training and continuing education. We currently do business in over 100 countries, with world-renowned customer service and a serious commitment to environmentally friendly business practices. If you want to work with a company with a passion for changing lives in ways small and large, let us hear from you.

About the Role
We are seeking an Associate Marketing Director to lead brand strategy, demand generation, and go-to-market execution across our full product ecosystem, as well as our education, training, and community programs. This leader will oversee our four marketing teams (Digital, Creative, Video, and Content) and help guide the marketing function worldwide, ensuring a consistent brand voice and identity across every region and touchpoint.

This role offers significant opportunity for growth and expanded leadership within the marketing function. It is an exciting opportunity to join a high-growth, privately held leader as we expand into the broader mindful-movement and wellness market.

What you'll do
Strategy & Leadership

Lead the development and execution of a global marketing strategy spanning product launches, brand campaigns, digital marketing, and education programs

Lead, mentor, and develop the marketing team across four disciplines (Digital, Creative, Video, and Content); assess strengths and gaps, set priorities, and build the structure and talent needed to scale

Partner with the Marketing Director on the annual marketing plan, budget, and department goals

Manage agency and external partner relationships to ensure effective spend that drives growth

Brand & Creative

Protect and evolve the brand’s visual identity, tone of voice, and messaging so they remain consistent across all markets, channels, and partner touchpoints

Oversee creative, video, and content production for campaigns, product launches, catalogs, e-commerce, and social, ensuring work is on-brand, on time, and on budget

Demand Generation & Digital

Oversee demand generation across paid media, email, SEO, social, and e-commerce to grow leads, conversions, and revenue for both equipment and education programs

Build community-driven marketing programs that engage instructors, studio owners, and Pilates enthusiasts worldwide

Cross-Functional & Global

Partner with Sales, Education, Product, and Customer Service to align marketing with company initiatives and support new product go-to-market

Develop international field marketing strategy and manage execution, supporting market expansion, adapting campaigns for regional distributors and partners, and equipping them with marketing tools and resources

Represent the brand at key industry events and partner activations

Budget & Performance

Own the marketing budget, allocating spend across channels and regions to maximize return

Use customer research, market data, and sales performance to make fact-based decisions; set KPIs and report on ROI to executive leadership

Stay current on emerging marketing trends and technologies

Requirements
What you'll bring
Required

15+ years of marketing experience, including 10+ years in marketing leadership roles

Proven success building, scaling, and leading marketing teams across multiple countries or regions

Experience directly managing at least two of the following marketing disciplines: Digital, Creative, Video, and Content

Demonstrated success leading brand management, demand generation, and community-driven marketing programs

Proven track record launching products and leading go-to-market campaigns

Experience leading digital and e-commerce marketing, including paid media, email, SEO, and social

Experience owning a marketing budget and using customer research, market, and sales data to make decisions and measure performance against KPIs and ROI

Experience managing agency and external partner relationships

Excellent stakeholder management and executive communication skills, with experience reporting to senior leadership

Ability to travel domestically and internationally up to 15% of the time; a valid passport is required, or the ability to obtain one before start date

This is a 100% onsite role at our Sacramento, CA headquarters

Preferred

Experience in a consumer/B2B hybrid business

MBA with a Marketing focus or equivalent experience in global marketing leadership.

Experience marketing physical products alongside education or certification programs

Experience marketing through international distributors or channel partners

Background in Pilates, fitness, or wellness

Familiarity with Wrike, Adobe Creative Cloud, Algolia, and Gorgias

Compensation & Benefits

Eligible for an annual performance bonus based on goals set with the Marketing Director

Comprehensive medical, dental, and vision coverage

401(k) with company match

Employer-paid life and long-term disability insurance

Paid time off and holidays

Professional development support

Employee discounts on company products and education programs

What We Offer

The chance to shape the global voice of an industry-leading brand

Significant opportunity for growth and expanded leadership

A collaborative, mission-driven culture

Balanced Body is an equal opportunity employer dedicated to workforce diversity.

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