We are seeking a strategic and hands‑on Director of Public Relations, Social Media & Partnerships to lead earned media, organic social, influencer marketing, brand partnerships, and retail activations for a multi‑brand retail company. This highly visible leadership role will shape how the company’s brands connect with consumers across media, creator, digital, and in‑store channels while driving engagement, traffic, loyalty, and sales. This opportunity is hybrid and requires working onsite four days per week in Coppell, TX.
Responsibilities
- Develop and lead integrated public relations, social media, influencer, and partnership strategies across multiple consumer brands.
- Lead and develop a team responsible for social media, influencer and creator marketing, public relations, and in‑store activations.
- Manage external PR and creative agency relationships, including scopes of work, campaign briefs, annual planning, budgets, and performance.
- Oversee organic social strategy, content planning, community management, social listening, and channel strategy across platforms including Instagram, TikTok, Facebook, Pinterest, and YouTube.
- Build always‑on and campaign‑based influencer programs, including creator selection, contracting, usage rights, brand safety, affiliate partnerships, and ambassador programs.
- Develop and negotiate brand partnerships, co‑marketing programs, media integrations, and seasonal campaigns that expand reach and drive measurable business results.
- Lead proactive media relations, product launches, seasonal storytelling, executive visibility, and crisis communications.
- Partner with marketing, merchandising, store operations, legal, paid media, and other cross‑functional teams to bring campaigns and partnerships to life across digital and in‑store channels.
- Oversee large‑scale budgets and establish KPIs across earned media, social engagement, creator performance, traffic, and attributed sales.
- Present strategies, results, insights, and recommendations to senior leadership.
Requirements
- Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field.
- 10+ years of experience across public relations, social media, influencer marketing, brand partnerships, or integrated communications.
- 5+ years of people leadership experience with a demonstrated ability to develop and lead high‑performing teams.
- Strong retail, e‑commerce, consumer brand, lifestyle, or home industry experience.
- Proven experience managing PR agencies and large, multi‑million‑dollar marketing budgets.
- Experience building and negotiating brand partnerships, creator programs, or media integrations that deliver measurable results.
- Deep knowledge of social media platforms, creator economy trends, influencer contracting, usage rights, FTC guidelines, and brand safety.
- Experience managing crisis communications, reputation issues, and social media escalations.
- Strong understanding of social listening, PR measurement, attribution, and performance reporting.
- Excellent writing, presentation, negotiation, and executive communication skills.
- Experience supporting a multi‑brand or omnichannel retail organization is strongly preferred.
- Familiarity with platforms such as Sprout Social, Meltwater, Cision, CreatorIQ, Grin, or similar tools is a plus.
- Willingness to travel for events, retail activations, and partner meetings as needed.
Equal Opportunity Employer/Veterans/Disabled
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The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:
The California Fair Chance Act
Los Angeles City Fair Chance Ordinance
Los Angeles County Fair Chance Ordinance for Employers
San Francisco Fair Chance Ordinance
Benefits offering includes PTO, Medical, Dental, Vision, Short and Long Term Disability, 401k etc.
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