VICE PRESIDENT CONSUMER MARKETING NORTH AMERICA

We are seeking a visionary and results-driven marketing executive to lead our client's consumer marketing strategy across North America. This individual will be responsible for driving brand growth, customer acquisition, retention, engagement, and overall marketing effectiveness across multiple consumer touchpoints and channels. The ideal candidate brings a unique combination of brand-building expertise and performance marketing acumen, with a proven ability to translate consumer insights into impactful strategies that strengthen brand relevance, deepen customer relationships, and deliver measurable commercial results. As a senior member of the leadership team, this executive will partner closely with cross-functional stakeholders across merchandising, digital, retail, wholesale, finance, and CRM to create integrated marketing programs that fuel growth and elevate the customer experience. The successful candidate is equal parts strategist, marketer, operator, and leader. They bring both creative vision and analytical rigor, understand how to build meaningful consumer connections, and have a demonstrated ability to drive growth while strengthening brand equity in a dynamic, fast-paced environment.
This is an in-office 4 day a week cadence/WFH on Friday. The salary range for this role is $250,000 - $275,000.
Responsibilities: Develop and execute the North American consumer marketing vision, ensuring alignment between brand objectives, customer engagement strategies, and business priorities.
Drive a seamless and consistent brand experience across retail, ecommerce, wholesale, marketplace, and emerging channels.
Serve as a strategic thought partner to senior leadership, contributing to broader business planning and growth initiatives.
Identify opportunities to expand customer reach, improve retention, and increase lifetime value.
Lead the development of fully integrated marketing campaigns spanning brand, digital, social, influencer, retail, and CRM channels.
Ensure marketing programs balance brand storytelling with measurable business outcomes.
Champion innovative approaches to consumer engagement while protecting and strengthening brand equity.
Drive successful launch strategies for key product initiatives, seasonal campaigns, and priority business moments.
Own the customer acquisition and conversion strategy across all paid and owned channels.
Optimize marketing investments through data-driven decision making, testing, and continuous performance analysis.
Expand social commerce, creator partnerships, and emerging consumer engagement platforms.
Partner with CRM and loyalty teams to enhance customer retention, frequency, and lifetime value initiatives.
Establish meaningful measurement frameworks that connect marketing investment to business performance.
Leverage consumer insights, behavioral data, and market intelligence to inform strategic decisions.
Drive a culture of accountability through KPI development, reporting, and performance optimization.
Utilize advanced attribution and measurement methodologies to improve return on marketing investment.
Build, develop, and mentor a high-performing marketing organization.
Foster collaboration, innovation, and a strong performance-oriented culture.
Lead and inspire cross-functional teams through change, growth, and evolving consumer trends.
Manage internal and external resources to maximize efficiency and impact.
Oversee relationships with agencies, media partners, technology vendors, and external consultants.
Evaluate new marketing technologies, platforms, and partnerships that drive competitive advantage.
Ensure clear accountability and measurable outcomes across all external investments.
Qualifications: Bachelor's degree required. MBA or advanced degree will be looked upon advantageously.
15+ years of progressive experience in consumer marketing leadership roles.
Demonstrated success managing significant marketing budgets and complex investment strategies.
Background within luxury, fashion, beauty, lifestyle, retail, consumer products, or other highly customer-centric industries.
Deep expertise across brand marketing, performance marketing, digital media, CRM, social commerce, and customer engagement.
Strong analytical capabilities with a history of translating consumer data into actionable business strategies.
Experience leading customer acquisition, retention, and lifecycle marketing initiatives.
Proven track record building and leading high-performing teams.
Experience operating within omnichannel retail environments.
Familiarity with modern marketing measurement frameworks, attribution models, and customer analytics platforms.
Strong understanding of evolving consumer behavior, digital innovation, influencer ecosystems, and emerging media trends.
Exceptional communication, executive presence, and stakeholder management skills.

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