Director, Performance and Growth Marketing

For our client, we are seeking a Director, Performance and Growth Marketing to join the team of a leader in the Education, Government & Non-Profit space.
This role will drive the strategy and execution of demand generation, paid media, and lifecycle marketing programs that support pipeline growth and audience engagement. You will partner closely with marketing and sales leadership to align planning, optimize campaign performance, and improve funnel efficiency. The position also plays a key role in connecting marketing activity to measurable revenue outcomes through reporting, attribution, and operational excellence.
Location: Remote
Compensation: $125,000 – $150,000 annually
Responsibilities Own the annual and quarterly demand generation plan in collaboration with marketing and sales leadership
Manage performance across Google Ads, LinkedIn, and other social media campaigns, including budget and audience strategy
Administer Salesforce Marketing Cloud operations, ensuring accurate audience segmentation and deliverability
Design the lead routing process from Salesforce campaigns to sales account executive notifications
Oversee lifecycle and nurture programs for prospects and current customers, ensuring compliance and effective communication
Report weekly and monthly metrics on leads, funnel performance, and pipeline to marketing leadership and executives
Define the attribution approach and connect marketing spend to traffic and leads
Qualifications 8+ years in B2B demand generation, performance marketing, or marketing operations with a focus on pipeline or MQL targets
Hands‑on experience with Salesforce Marketing Cloud or similar enterprise marketing automation platforms
Proven track record managing paid media programs with budget ownership
Experience with lead flow, routing, and defining MQL and lead scoring in collaboration with Sales and Revenue Operations
Familiarity with account-based or territory-based marketing strategies
Strong analytical skills for funnel, conversion, and attribution reporting
Practical use of AI tools like Claude for analysis and workflow automation
Benefits Competitive salary
Meaningful equity
Health insurance benefits including medical, dental, vision, disability, and life insurance
401k plan
One Medical membership in participating locations
Flexible vacation time policy, averaging 4 weeks off per year
10 paid sick days per year
Paid holidays
Paid bereavement leave
Paid family leave after birth/adoption, with a minimum of 16 weeks for birthing parents
Commuter and FSA plans
Our client is an equal opportunity employer.

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