Performance Marketing and Growth Lead

At LaRue, we’re redefining PR as a full-funnel growth engine by blending earned media, creators, paid media, affiliate, and GEO strategy to drive measurable revenue. We operate more like a growth partner than a traditional PR agency, owning performance outcomes from first impression through conversion.

We’re looking for an experienced Performance Marketing Manager to lead execution across Canvas UGC, influencer campaigns, and paid social, with a strong focus on performance. This is a highly hands‑on, in‑platform role. You will be launching campaigns, working directly with creators, and building systems from the ground up alongside our larger agency teams.

The Role
We’re looking for a big thinker and an actuator, someone who can see the strategy and execute it end‑to‑end without relying on layers of delegation. You will sit at the intersection of creator‑led content, paid social across TikTok and Meta, and creative testing with performance optimization. This is a highly executional role for someone who knows how to turn content into revenue. You will own performance across paid social and creator‑led growth, with direct responsibility for turning content into scalable revenue.

What You’ll Do

Manage and scale Canvas UGC creators, our high‑volume, brand‑owned content incubator

Build and refine repeatable systems for sourcing, briefing, testing, and scaling creator content

Launch and optimize campaigns across TikTok including Spark Ads and TikTok Shop, and Meta

Turn organic content into high‑performing paid ads

Build and execute creative testing frameworks

Analyze performance across CPA, CTR, and CVR and translate insights into stronger briefs

Collaborate across PR, affiliate, and growth teams

What We’re Looking For

A big thinker and an actuator

4 to 6+ years in performance marketing, paid social, or influencer or UGC marketing

Hands‑on experience with Meta Ads Manager and TikTok Ads Manager

Strong understanding of UGC and creator‑led growth strategies

Proven ability to manage creators and execute data‑driven campaigns

Analytical mindset with a bias toward testing and iteration

Comfortable in a fast‑paced, remote environment

Basic understanding of AI tools and how they can be applied to marketing workflows

Proven track record of personally launching, optimizing, and scaling campaigns (not just managing or delegating)

Strong Pluses

TikTok Shop and creator commerce experience

Spark Ads, whitelisting, or Sideshift

GEO or marketplace search such as TikTok Shop, Amazon, or retail media

Affiliate or performance PR background

Experience using AI tools for creative generation, testing, or campaign optimization

Familiarity with AI‑driven content platforms such as Arcads.ai or similar tools

AI Experience (Nice to Have)

We are increasingly integrating AI into our workflows. Bonus points if you have experience using AI tools for creative generation, testing, or optimization

Understands how AI can enhance UGC production, ad iteration, or general workflows

Experience with tools like Arcads.ai or similar AI‑driven content platforms

Ability to incorporate AI into day‑to‑day workflows to move faster, test more, and improve performance outcomes

What Success Looks Like

Improved campaign efficiency across CPA, CTR, and CVR

Scalable creative testing systems

Turning creator content into repeatable, high‑performing paid assets

Driving growth across TikTok and Meta

Building a repeatable content‑to‑performance engine that compounds over time

Why LaRue

Fully remote

Competitive salary based on experience

Performance‑based compensation tied to results and growth

Environment that rewards initiative

Full suite of medical, dental, wellness benefits

Work at the forefront of PR, creators, performance marketing, and AI

Direct ownership of performance and impact on client revenue

Opportunity to build and scale systems, not just manage campaigns

High‑growth environment with real career acceleration

Collaborative, fast‑moving team that values experimentation and results

If you’re excited about building the future of performance marketing where content, creators, and AI intersect, we’d love to hear from you. This role is ideal for someone who wants to move beyond channel management and operate across creative, performance, and systems.

#J-18808-Ljbffr