Marketing Intelligence, Campaign Planning Manager

The Organization: Marketing Intelligence Marketing Intelligence at Latcha is where strategy meets execution. Our team of campaign planners, insights analysts, and data modelers is built around five functions:
Planning: Spots the opportunities, studies the competition, and shapes winning strategy across audience, channel, and creative.
Activation: The tactical engine that brings strategy to life through campaign deployment, smart workflow design, and tight cross-functional coordination.
Analytics & Insights: Turns data into insights that clients can act on with confidence.
Performance Reporting & Visualization: Builds reporting tools that make the right decision the obvious one.
Data Science: Creates predictive models and personalization strategies using machine learning, NLP, and other advanced techniques.
Position Summary In the role of Campaign Planning Manager, you will use your strategic prowess and creative thinking to drive the success of our client’s marketing campaigns.You’llplay a pivotal role in conceptualizing, planning, and executing innovative multi-channel campaigns that captivate audiences and deliver exceptional results. Leveraging yourexpertisein marketing strategy and consumer behavior,you’llcraft campaigns that resonate with target audiences and achieve our client’sobjectiveswith precision and impact.
You’llplay a pivotal role by managing the planning team in developing innovative, data-driven campaigns that elevatethecustomerexperience and deliver tangible business outcomes for our clients.You’lllead the charge in creating multi-dimensional program plans and tactics that engage audiences across various channels, ensuring a seamless and impactful customer journey.
Are you a strategic storyteller with a passion for crafting immersive customer experiences that drive business growth? If you have a knack for blending creativity with data-driven insights, we have an exciting opportunity for you.
Responsibilities As the Manager of Campaign Planning,you’llbe responsible forthe following key areas:
1. Strategic Leadership: a. Apply your expertise in audience insights, campaign planning, and optimization to set the direction.
b. Team up with cross-functional partners to solve custom business challenges with data-driven insights.
c. Utilize insights fromboth 1st and 3rd participants to develop and implementmulti-channel customerprograms that address key moments of need within the customer journey, focusing on core business KPIs.
d. Identifyand explorenew approaches, methods, and channelsfor effectively communicating with diverse audiences.
e. Present Tier 3 service & sales marketingstrategiesto clientsfor approvalprior to development.

2. Team Management and Client Partnership: a. Build, lead, and energize a team of driven campaign planners.
b. Make sure valuable insights and market trends are pulled from data quickly and consistently.
c. Cultivate a culture of continuous learning and professional growth.
d. Make complex results clear to every audience, from colleagues to clients to executive leadership.
e. Work side by side with clients and internal stakeholders to spot opportunities and put analytical tools to work on real-world challenges.

3. Project Planning and Implementation: a. Design customer journey strategies across channels and connect them with other business unit touchpoints.
b. Lead the delivery of omni-channel campaigns across email, push notifications, web, mobile apps, social platforms, and other relevant channels to enhancethe customerexperience.
c. Development and implementation of campaignaudience and channeljourneyworkflowsthat are executable as designed within the marketing platform.
d. Dive deep into customer profile analyses, longitudinal content, and customer touchpoint analyses alongside the Data Science and Analytics teams.

Basic Qualifications Experience Planning Expertise: a. A track record of at least 3 years leading a team of audience or campaign planners in data-driven marketing.
b. Demonstrate a strong understanding of Experience Planning processes and deliverables,leveragingthis knowledge to drive campaign success.
c. Familiarity with A/B testing, personalization, and dynamic content.

Client Relationship Management: a. Showcasea track recordof success in managing client relationships and thriving in collaborative team environments.

Educational Background: a. Holda bachelor’s degree in marketing, advertising, business administration, psychology, sociology, or related field, providing a solid foundation for strategic campaign planning.

Work Experience: a. Management experience: Comfortable leading direct reports and presenting to leadership, with a proven ability to build and manage strong teams.
b. Possess a minimum of4years within the Direct/Email and/or Digital Marketing discipline, with a background in marketing/advertising, contributing to the development and execution of impactful campaigns.

Desired Skills 1. Industry Expertise: Familiarity with the automotive, CRM, and/or media sectors, and the challenges and opportunities that come with them.
3. Quick Learning: A knack for grasping complex business operations fast, and the adaptability to thrive as trends and priorities shift.
4. Business Consulting: Skill at translating analytics insights into clear, actionable business recommendations.

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