Pharmaceutical Marketing Agency | Edison, NJ | Hybrid (1–2 days onsite per week)
Employment Type: Contract-to-Perm preferred, with the flexibility to move directly to a permanent hire for the right candidate.
Position Overview
A pharmaceutical marketing agency is seeking a strategic and hands-on Director of Marketing Operations to lead a team of marketing operations professionals supporting multiple pharmaceutical clients and brands. This individual will oversee marketing operations strategy, execution, and team resources while partnering closely with agency leadership, clients, platform vendors, and client IT teams.
The ideal candidate combines strong team leadership with deep technical expertise in marketing automation, CRM platforms, customer journey execution, and email deliverability. They are proactive, solutions-oriented, and excited about leveraging AI to improve marketing operations workflows, implementation, and strategic planning.
Key Responsibilities
- Lead a team of marketing operations professionals supporting multiple pharmaceutical clients and brands, managing resources, workload, priorities, and team capacity while reporting to agency leadership.
- Develop and oversee customer journey strategy and execution for healthcare professionals (HCPs) and patients, including triggered and representative-triggered email programs.
- Own hands-on email deliverability strategy and execution, including email authentication, sender reputation management, list hygiene, inbox placement, and ongoing deliverability optimization.
- Oversee marketing databases and CRM operations, including audience segmentation, data imports, data integrity, quality assurance, and database optimization.
- Partner directly with clients, platform vendors, and client IT teams, providing strategic guidance, technical oversight, and operational recommendations.
- Proactively identify opportunities to leverage AI tools to improve marketing operations workflows, implementation efficiency, campaign execution, and strategic capabilities.
- Establish best practices, improve processes, and ensure marketing operations initiatives are executed efficiently, accurately, and effectively across accounts.
Qualifications
- Proven experience leading a marketing operations team, ideally within a pharmaceutical or healthcare agency supporting multiple clients and brands.
- Hands-on experience with marketing automation and CRM platforms such as Marketo, Salesforce Marketing Cloud, and/or Veeva CRM and Approved Email.
- Experience with IQVIA OCE is a plus.
- Strong understanding of customer journey strategy, marketing automation, triggered email programs, CRM data management, and segmentation.
- Demonstrated expertise in email deliverability, including authentication, sender reputation, list hygiene, and inbox placement.
- Pharmaceutical or other regulated-industry experience, including familiarity with MLR review processes, is strongly preferred.
- Demonstrated experience using AI tools in day-to-day work, with the ability to apply AI to improve operational workflows and marketing strategy.
- Strong client-facing communication and presentation skills, with the ability to confidently present to clients, agency leadership, and cross-functional stakeholders.
- Strategic thinker with a hands-on approach, strong problem-solving capabilities, and the ability to manage competing priorities across multiple accounts.