Director of Performance Marketing

Opportunity Snapshot
Come Build, Optimize, and Scale What Drives Growth
Are you a data-driven performance marketing leader who thrives on accountability and results? Join Homeaglow as our Head of Paid Acquisition and take ownership of the engine that fuels our growth.
In this role, you’ll set strategy, manage significant media investments, and lead a high-performing team responsible for customer and supply acquisition across a dynamic, two-sided marketplace. You’ll partner closely with Product, Engineering, Analytics, Finance, and Creative to optimize every stage of the funnel—from first impression through completed booking—while continuously improving measurement, automation, and efficiency.
Own and scale a multi-channel paid acquisition strategy across search, social, affiliate, CTV, programmatic, and more
Lead a high-impact team while building capabilities in measurement, automation, and creative performance
Drive data-informed investment decisions with full budget accountability and forecasting ownership
Help shape a best-in-class growth engine in a fast-moving, remote-first environment
Enjoy competitive compensation and comprehensive benefits , including fully covered health insurance, flexible PTO, parental leave, and Homeaglow cleaning perks
About Homeaglow
Homeaglow is a fast-growing marketplace connecting homeowners with top-rated cleaning professionals. We are a fully remote, lean organization with a relentless focus on direct-response performance. Paid acquisition is central to our growth strategy, and we are building the team to take it significantly further.
Our culture rewards clear thinking, rigorous execution, and concise communication—and gives leaders the autonomy to make meaningful impact.

The Requirements
Your Qualifications
If this opportunity excites you and you bring the following, we’d love to connect:
10+ years of marketing experience, including hands-on ownership of paid acquisition programs at scale
3+ years leading and developing high-performing performance marketing teams
Strong expertise in attribution, incrementality testing, and LTV modeling , with a track record of applying insights to improve investment decisions
Proven ownership of large media budgets , including pacing, reallocation, and executive-level communication
A balance of analytical depth and commercial acumen —you can interpret complex data and clearly articulate business implications
Exceptional written communication skills, critical in a remote-first organization
Preferred, but not required:
Experience in two-sided marketplaces, home services, or subscription-based businesses
Background acquiring both customers and service providers, with an understanding of distinct growth levers
Familiarity with value-based bidding, predicted LTV, and AI-driven optimization strategies
Deep platform expertise in Google Ads, Meta, and/or programmatic platforms
Working knowledge of SQL or Python
Demonstrated success in remote, high-autonomy environments
The Role
Own Performance, Optimize Investment, and Lead Scalable Growth
Reporting to senior leadership, the Head of Paid Acquisition will own the strategy, execution, and performance of all paid channels. This is a hands-on leadership role requiring both strategic oversight and active involvement in execution.
Lead Multi-Channel Acquisition Strategy
Define and execute paid acquisition strategy across search, social, affiliate, app install, programmatic, CTV, direct mail, and emerging channels
Evaluate channel performance holistically, optimizing how channels work together across the customer journey
Own acquisition across both sides of the marketplace, tailoring strategies to distinct audience dynamics
Continuously assess what to scale, test, or pause based on performance and incrementality
Make Performance Legible
Partner with Analytics to strengthen measurement infrastructure , including attribution models and incrementality testing
Ensure investment decisions are grounded in true channel contribution , not platform-reported metrics alone
Develop and maintain CAC and LTV models that reflect changing marginal costs at scale
Own Budget and Financial Performance
Manage the full paid acquisition budget, including allocation, pacing, and real-time optimization
Establish daily, weekly, and monthly performance rhythms tied to acquisition volume, CAC, and customer value
Proactively reallocate spend based on performance signals—without waiting for scheduled reviews
Build and maintain accurate forecasts that leadership can rely on for planning
Drive AI, Automation, and Tooling
Identify and implement automation across bidding, budgeting, creative production, QA, and reporting
Stay current on platform innovations and rapidly test new capabilities
Balance automation with human judgment to maximize both efficiency and effectiveness
Leverage Creative as a Growth Driver
Partner with Creative to run structured, high-volume testing programs with clear hypotheses and measurable outcomes
Scale creative output while maintaining rigor and quality
Ensure insights from performance creative inform broader brand, product, and content strategies
Lead and Develop a High-Performing Team
Hire, mentor, and develop a team of channel specialists and analysts
Foster a culture of ownership, experimentation, and continuous improvement
Manage agency partners where needed, ensuring accountability and internal knowledge retention

Note: This description is intended to provide an overview of the role and does not represent an exhaustive list of responsibilities.
Homeaglow is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.