Director of Performance Marketing

You will lead Brex's performance marketing strategy and paid media investments, driving customer acquisition, revenue growth, and brand awareness across an expanding portfolio of channels

Partnering with the Senior Director of Growth Marketing, you will scale an established acquisition engine, build an in-house center of excellence for performance and brand media buying, and lead a growing team of performance marketers. You'll own the strategy and financial performance of our media investments, balancing near-term revenue outcomes with longer-term demand creation

With significant growth investment following Brex's acquisition by Capital One, you'll have the opportunity to shape a rapidly expanding media budget, accelerate experimentation across emerging channels, and build more sophisticated measurement capabilities to inform investment decisions

Own Brex's paid media strategy and investment across Brand and Growth, accountable for qualified pipeline, self-serve signups, and the revenue they produce. Brand sets campaign vision and brand KPIs; you turn them into full-funnel media plans

Manage and optimize a growing, multimillion-dollar media budget, balancing acquisition volume, LTV, and incremental revenue contribution

Build an in-house digital media center of excellence, transitioning brand media buying from a traditional agency model while strategically leveraging platforms and managed services

Scale existing paid search and paid social programs (LinkedIn, Meta), while expanding investment in YouTube, connected TV, programmatic, and other upper-funnel channels

Develop an integrated full-funnel investment strategy, connecting demand creation and brand awareness to downstream acquisition, pipeline, and revenue outcomes

Partner with Marketing Operations, Data, and Finance to improve measurement, forecasting, budget pacing, and investment allocation across channels

Translate existing attribution and customer journey data into actionable insights, building reporting and analytical frameworks that inform media strategy and optimization

Drive rapid experimentation across channels, audiences, and creative, identifying opportunities to restructure underperforming campaigns and scale successful investments

Partner with Brand and Creative teams to develop high-performing static and video advertising, providing actionable feedback on messaging, formats, and creative effectiveness

Lead and develop a growing performance marketing team, establishing clear accountability, scalable execution practices, and AI-enabled workflows to increase operating leverage

Benefits

Medical, dental & vision

Generous vacation

Spring Health & Calm

Year-end company shutdown

Milk Stork for nursing parents

In-office days, lunches & offsites

Commuter benefits

4 fully remote weeks

Carrot Fertility benefits

Generous parental leave

Strong analytical judgment and experience translating attribution, customer journey, and campaign performance data into actionable investment decisionsExperience leading and developing high-performing teams, with a hands-on leadership style and the ability to scale execution without unnecessary organizational complexity8+ years of experience in performance marketing, paid acquisition, or digital media, with demonstrated experience scaling multichannel advertising programsStrong creative judgment, with experience partnering with Brand and Design teams to develop and optimize performance-oriented static and video advertisingStrong financial acumen, including budget ownership, forecasting, investment modeling, and data-driven allocation of spend across channelsProven ability to develop full-funnel media strategies, connecting upper-funnel brand investments to measurable improvements in downstream demand, conversion, and revenueDemonstrated ability to assess and improve campaign structure, channel strategy, and creative performance through rigorous testing and rapid iterationDirect experience managing $30M+ in annual paid media spend (~$3M monthly), with measurable impact on customer acquisition and revenue growthDeep expertise in performance marketing and acquisition economics, including LTV, ROI, incremental revenue, and revenue-based optimizationDeep hands-on expertise in outline video, connected TV, programmatic, and brand media, plus strong paid social experience across LinkedIn and Meta. Working knowledge of paid searchA curious, action-oriented approach to problem-solving, with a track record of challenging existing strategies, making decisions with imperfect information, and executing quicklyExperience scaling performance marketing in both high-volume B2C or product-led growth (PLG) environments and B2B, sales-led businessesExperience transitioning media buying from an agency-led model to an in-house team, including evaluating managed-service partnersExperience developing incrementality testing, media mix modeling, or advanced full-funnel measurement frameworksExperience in fintech, financial services, or high-growth technology companiesExperience leveraging AI and automation to improve media execution, analysis, and team productivity

#J-18808-Ljbffr