Hiring Manager: Victoria Tokarz, Director, Acquisition
Scribe is a workflow AI platform used by more than 94% of the Fortune 500 to capture and optimize how work gets done. Since its founding in 2019 the company has grown to over 5 million users across 600,000 businesses and is valued at over $1 billion.
About the Role
Performance marketing is the engine that powers Scribe’s growth. We are looking for a Director of Performance Marketing to lead the next chapter, owning and operating the entire program across Meta, Google, YouTube, TikTok, Reddit, and emerging platforms, driving measurable, scalable growth worldwide.
What You’ll Do
- Own and operate Scribe’s global performance marketing program across all channels, driving measurable customer growth.
- Develop and execute a holistic strategy, setting vision, testing priorities, and investment frameworks aligned to company growth goals.
- Define tactics that bring the strategy to life, using first-principles thinking to identify, prioritize, and scale channels and approaches.
- Own and oversee channel performance, budget pacing, and continuous optimization to improve ROI while unlocking new growth opportunities.
- Partner cross‑functionally on measurement, forecasting, and modeling, translating objectives into clear media plans and spend allocations.
- Build and mentor a high‑impact team, developing leaders and establishing best practices in media buying, measurement, and experimentation.
You could be a great fit if
- You've scaled multi‑channel performance programs to $100M+ annual spend.
- You're a systems thinker and operator with strong frameworks for experimentation, channel mix optimization, and cross‑channel measurement.
- You’ve led diverse portfolios with deep hands‑on experience on at least two major platforms.
- You blend creative intuition with analytical rigor, using data to inspire insights and keep a pulse on audience motivation.
- You thrive in fast‑moving, collaborative environments where experimentation and rapid learning are core.
Qualifications
- 7-10+ years in performance marketing strategy, with at least 2 years leading multi‑channel programs at scale.
- 3+ years managing and developing teams of media buyers, analysts, or channel specialists.
- Proven success building and scaling integrated programs across Meta, Google, YouTube, TikTok, Reddit, and other growth platforms.
- Deep expertise in performance measurement and attribution, including MMM, geo testing, incrementality studies, and experimentation frameworks.
- Strong grasp of media buying mechanics, creative optimization, and auction dynamics across platforms.
- Advanced quantitative and analytical background, translating complex data into clear insights and strategic recommendations.
- Bias toward action, experimentation, and continuous improvement, with a track record of unlocking meaningful growth at scale.
Benefits
- Competitive salary
- Comprehensive healthcare benefits
- Equity in a hypergrowth startup
- Flexible PTO
- 401(k)
- Parental leave
- Commuter benefits for SF office employees
- WFH stipend
Compensation
Base salary ranges by location with equity:
- Tier 1 (SF Bay Area, NYC, Seattle): $210,000 – $265,000 base + equity
- Tier 2 (e.g., LA, SD, CHI, DEN, BOS): $190,000 – $240,000 base + equity
- Tier 3 (all other US cities): $180,000 – $225,000 base + equity
At Scribe, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. Scribe is proud to be an Equal Opportunity Employer.
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