Director of Commercial Sales and Marketing
Compensation:
Annual base salary depending on experience and demonstrated capability, plus a 1–3% commission based on sales performance.
Position Type: Full-Time, In-Person
Location: McLean, Virginia
Job Summary
We are seeking a dynamic Director of Commercial Sales and Marketing to lead commercial sales efforts and strengthen client relationships. This role involves developing a new sales pipeline, creating strategic sales plans, cold calling, conducting market research, and collaborating with internal teams to ensure successful project execution.
The ideal candidate will have extensive construction sales experience, the ability to interpret technical documents, and exceptional communication and organizational skills.
Must-Have Requirements
- Proven track record selling general contractor (GC) construction services to commercial clients.
- Ability to read and understand construction project RFPs, blueprints, and estimates, and develop bids and proposals.
- Established relationships with commercial developers, property owners, investors, construction managers, architects, engineers, government agencies, and other industry stakeholders.
- Ability to identify, qualify, and pursue commercial construction opportunities and obtain accurate pricing and bids.
- Minimum of 5+ years of experience in commercial sales and general contractor services.
Job Responsibilities
1. Commercial Sales & Business Development
- Develop and manage a pipeline of prospective commercial clients, developers, owners, investors, and construction opportunities.
- Identify and pursue commercial construction opportunities, including multifamily, mixed-use, new construction, renovations, and other commercial developments.
- Negotiate contracts and terms and manage contract execution.
- Develop relationships with clients, investors, developers, construction managers, government agencies, and strategic partners.
- Prepare and present professional proposals, project presentations, financial analyses, and investment materials for clients, investors, and internal leadership.
- Conduct client outreach and follow-ups to maintain relationships and identify future project needs.
2. Commercial Construction & Preconstruction Sales
- Develop and manage a pipeline of prospective clients requiring commercial construction, renovation, and development services.
- Review and interpret construction blueprints, RFPs, bids, specifications, and project requirements to develop accurate proposals.
- Prepare professional, competitive bids using pricing from qualified subcontractors.
- Coordinate with subcontractors, vendors, estimators, architects, engineers, and construction managers to support project pricing and proposals.
- Prepare and deliver client and investor presentations, project proposals, cost analyses, and feasibility studies.
- Create compelling presentations and financial analyses for clients, investors, and internal leadership.
3. Marketing & Lead Nurturing
- Manage social media campaigns to increase brand awareness and generate leads.
- Promote services through networking events, industry conferences, and referral partnerships.
- Conduct ongoing market research to stay current on industry trends and competitor offerings.
- Host webinars and in-person seminars to present services and capabilities.
4. Project Coordination, Communication, Budgets & Oversight
- Coordinate with construction managers, architects, and engineers to ensure alignment on project scope and expectations.
- Manage project updates, changes, and approvals throughout the preconstruction and execution phases.
- Host webinars and in-person seminars to present services and capabilities.
- Collaborate with project managers to develop timelines and cost projections.
- Ensure timely and cost-effective project handoffs from sales to execution teams.
5. Continuous Improvement
- Participate in ongoing training, certification, and professional development.
- Stay updated on building codes, permitting requirements, and local market dynamics.
- Continuously identify opportunities to improve commercial sales, marketing, client acquisition, and business development strategies.