Head of Marketing

Job Title: Head of Marketing
Job Location: New York City
Job Type: Full-Time

Job Description:

Genesis Computing is a three-year-old startup specializing in AI data engineering for regulated industries.

Currently at Series A funding with about 20 employees.

Role Requirements

Title: VP or Head of Marketing, focusing on hands-on product marketing experience.

Core responsibilities include working closely with sales and engineering to develop clear product messaging and marketing materials.

Candidate Requirements

Must have experience with AI or technology/data-related companies; startup experience is a plus.

Looking for at least 6 years of experience in B2B tech marketing, with no upper limit.

Compensation and Logistics

Salary range set between $190K and $220K.

Position is hybrid, with candidates expected to travel to the New York office once or twice a month if outside the tri-state area

Timeline and Urgency

Hiring process is in the initial stages with no candidates in final stages yet.

Goal is to fill the position as soon as possible.

Interview Process

First stage with the hiring manager, followed by interviews with the sales team, CEO, and CTO.

Pain Points

Previous attempts at hiring for the role were unsuccessful due to a lack of hands‑on experience and alignment with company needs.

Need for clear and effective product messaging in the competitive AI market.

Ideal Candidate Profile

Preference for candidates with product marketing experience and familiarity with AI tools.

Experience in companies like Snowflake or Databricks, or within the financial services industry, is a plus.

Dealbreaker
Work experience
PMM experience for B2B/Enterprise technical products in data infra/engineering, cloud platforms, dev tools, or enterprise AI (Snowflake, Databricks, dbt Cloud)
Hard skills
Ability to operate hands‑on as the sole marketer

Miscellaneous
Ability to work hybrid in the New York tri‑state area (a few days/week) or remote with travel to the New York office (1-2 times/month)

Baseline
Seniority
6+ years of experience in product marketing for a technical B2B company

Hard skills
Experience using AI tools and building AI workflows in marketing

Nice‑to‑have
Work experience
Experience at stat‑ups or in regulated industries (e.g., financial services)

Hard skills
Experience with Salesforce

Traits to avoid
Pure brand marketing background without hands‑on product marketing experience

About the role
We're looking for a Head of Marketing with deep product marketing expertise, practical experience using AI to improve marketing execution, and the leadership ability to build a high‑performing marketing organization.

You’ll own marketing across positioning, product launches, content, sales enablement, and demand generation. Working closely with leadership, Product, Engineering, and Sales, you’ll turn technical capabilities and customer outcomes into clear messaging and effective campaigns.

This is a hands‑on leadership role. You’ll set the strategy and remain directly involved in execution, using external partners where they can extend the capabilities of a lean marketing function. As Genesis grows, you’ll hire and develop the team needed to scale.

What you’ll do

Build and lead the marketing function. Define the operating model, priorities, and capabilities for marketing, and build a high‑performing team as the company grows.

Own positioning and messaging. Develop a clear, differentiated story for Genesis and its priority use cases, including enterprise data migrations. Communicate effectively with technical evaluators, data leaders, and executive buyers.

Lead product marketing. Own product launches, competitive analysis, customer research, and use‑case development. Translate complex capabilities into compelling business value.

Enable enterprise sales. Lead the development of presentations, solution briefs, competitive battlecards, demo narratives, and other materials that help Sales advance opportunities.

Build content and customer proof. Establish the content strategy, website messaging, thought leadership, case studies, and customer stories that demonstrate credible, measurable outcomes.

Lead demand generation. Set the strategy and oversee focused campaigns across content, email, webinars, partners, events, and selected paid channels to create qualified enterprise opportunities.

Put AI to work. Build workflows using tools such as Claude for research, content development, repurposing, campaign execution, and analysis while maintaining quality and technical accuracy.

Manage marketing performanc e. Own the marketing plan, budget, tools, and external partners. Measure results and adjust investments based on what works.

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