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Marketing Manager

SouthState Bank · Winter Haven, FL, USA · Remote ·

Pay:
$87,282-$87,282/yr
Job type:
Full Time

The SouthState story is one of steady growth, deep community roots, and an unwavering commitment to helping our customers move forward. Since our beginnings in the 1930s to becoming a trusted financial partner across the South and beyond - we are known for combining personal relationships with forward-thinking solutions.We are committed to helping our team members find their success while maintaining the integrity of our values: building trust, fostering lasting relationships and pursuing excellence. At SouthState, individual contributions are recognized, potential is cultivated and team members are inspired to achieve their greater purpose. Your future begins here!SummaryA Marketing Manager is responsible for developing, executing and optimizing multi-channel marketing strategies that drive awareness, customer acquisition, and revenue growth. This role involves oversees campaign planning, content development, analytics, and cross-functional coordination to ensure marketing initiatives are aligned with business objectives.Duties & ResponsibilitiesServes as the primary marketing lead and strategic partner for assigned Lines of Business, aligning marketing efforts to business goals and priorities using creative briefs to align all team membersOwns marketing strategy and planning, including campaign direction, messaging frameworks, channel selection, and KPI definitionLeads cross‑functional coordination with LOB leaders, greater MarCom team, and external partners to ensure cohesive executionProvides direction and prioritization to Marketing Specialists and vendors, ensuring work is scoped appropriately and aligned to objectivesMaintains budget oversight and accountability, including forecasting, allocation, approvals, and performance trackingMakes final decisions on considerations, timing, and escalation when constraints ariseFlags risks, dependencies, or gaps to Marketing Leadership Team to support proactive decision‑makingWorks ahead proactively to collaborate with LOB leaders on their strategic planning and roadmap items, pulling in Executive MarCom leadership when necessary for in-person meetingsIt is the responsibility of this role to take ownership of all tasks and challenges that they encounter in the operation of their assigned position.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. QualificationsEducation RequirementsBachelor’s Degree in Marketing, Business Administration, Communications, or related field.Minimum Experience7-10 Years of Marketing ExperienceFinancial Marketing Experience PreferredKnowledge, Skills, & AbilitiesProven track record of successful marketing campaign planning and executionStrong understanding of digital marketing channels, including social media, email marketing, and SEO/GEOAbility to write and edit marketing contentFamiliarity with A/B testing, attribution models and funnel analyticsBudget management experienceAbility to think strategically and creativelyExcellent verbal and written communication skillsStrong organizational and project management skillsAbility to work collaboratively and lead a team in a fast-paced environmentPhysical Demands and Work Environment Physical DemandsAbility to communicate in person, on the phone, and through electronic channelsAbility to use a computer on a frequent basis, including typing and sustained attention to a monitorAbility to sit, walk, and/or stand for extended periods of timeAbility to bend and reachWork EnvironmentOffice: If the position reports to a physical Company location, the setting will be a typical office environment.Remote or hybrid: For remote or hybrid positions, a secure and distraction-free setting is required, with a reliable internet connection (cable or fiber preferred, mobile hotspots not acceptable).

Hybrid positions will report to a physical Company location, as directed by the manager, and that setting will be a typical office environment.In accordance with Colorado and Virginia law: Pay for this position is anticipated to be between $87,282.00 - $139,425.00 , actual offers to be determined based on applicant’s skills, experience and education.While the anticipated deadline for the job posting is 12-05-2026, we encourage you to submit your application as we may still consider qualified candidates beyond this date.Benefits | SouthState CareersEqual Opportunity Employer, including disabled/veterans.Job SummaryJob number: R-06560Profession: Banking Operations & Support