Marketing Manager

This role is for one of the Weekly's clients
Salary range: Rs 700000 - Rs 12000000 (ie INR 7-12 LPA)
Experience: 3+ yrs
Location: Malad, Mumbai, Mumbai, Maharashtra, India
As a Marketing Manager, you will spearhead end-to-end marketing strategies that blend cutting-edge digital initiatives with high-impact offline campaigns, ensuring brand visibility across all touchpoints. You will drive the planning, execution, and optimisation of ATL and BTL activations, leveraging data to fine-tune campaigns for maximum reach and engagement. Your role will involve close collaboration with creative, media, and sales teams to create cohesive brand narratives, while you also manage budgets, analyse performance metrics, and present actionable insights to senior leadership. In a fast-moving environment, you will stay ahead of market trends, identify opportunities for growth, and continually refine processes to achieve superior results.
Key Responsibilities Develop and execute integrated marketing strategies across digital, ATL, and BTL channels
Manage digital ad platforms (Google Ads, Facebook, LinkedIn, programmatic) to achieve KPI targets
Plan, coordinate, and monitor offline activations and experiential events
Analyze campaign data, produce reports, and recommend optimisations
Oversee budget allocation, forecasting, and cost-efficiency initiatives
Lead cross-functional teams, ensuring alignment across creative, media, and sales
Build and nurture relationships with external agencies, vendors, and media partners
Stay updated on industry trends, tools, and best practices in marketing
Conduct market research and competitor analysis to inform strategy
Mentor and develop junior marketing staff, fostering a collaborative learning environment
What makes you a great fit Proven 3+ years of experience in a marketing management role, with a strong blend of digital and offline expertise
Demonstrated success in managing multi-channel campaigns and achieving measurable results
Deep understanding of digital ad platforms, analytics tools, and performance optimisation
Strong strategic thinking with the ability to translate data into actionable insights
Excellent project management skills, handling multiple initiatives simultaneously
Outstanding communication and presentation abilities, influencing stakeholders at all levels
Creative mindset with a knack for innovative ATL and BTL activation concepts
Ability to work under pressure, adapt quickly, and deliver high-quality outcomes
Collaborative leadership style, building cohesive teams across functions
A passion for continuous learning and staying ahead of evolving marketing trends

#J-18808-Ljbffr