PAN Communications is looking for a Senior Media Relations Specialist with 5+ years of relevant PR experience to develop and execute media relations strategies that drive high-impact coverage, with a strong focus on top-tier press opportunities. Interested candidates should have a strong understanding of the B2B technology landscape across multiple verticals, along with proven experience translating complex topics into relevant, timely stories that resonate with both business and technology media.
As a Senior Media Relations Specialist, you will:
- Lead creative media outreach, from story ideas and pitches to reporter engagement, securing high-impact, top-tier business, technology, trade and broadcast coverage
- Serve as a trusted earned media adviser to internal and external stakeholders; independently develop and present client-specific strategies with account leadership
- Contribute media angles, strategic insights and relevant relationships to client meetings and new business pitches
- Manage pitch calendars, media lists, and media and influencer relationships to help teams meet and exceed program goals
- Track industry trends and news cycles to develop timely stories aligned with client messaging
- Report client news, coverage, trends and media performance, providing status updates, actionable insights and troubleshooting support
- Manage briefing documents, talking points, media preparation and interviews with account teams and clients
- Write compelling content that reflects each client’s voice and messaging and reaches the right audience
- Collaborate across offices, time zones and team levels, incorporating constructive feedback
- Mentor junior colleagues, contribute to brainstorms, training and media best practices, and support agency tools, resources and promotions
- Be highly motivated and looking for a home that provides long-term growth opportunity
Qualifications:
- Possess existing media and influencer contacts in multiple areas of B2B tech
- Proven track record securing top-tier business press
- Have previous experience delighting clients and an ability to build sustained, positive relationships with clients, partners and vendors
- 5+ years experience within public relations agency and/or similar industry
If you're feeling compelled to seek a new challenge with an established, growing agency, PAN should be at the top of your list! Consistently recognized as a best place to work, PAN prioritizes our employees' well-being and development by offering an excellent benefits and compensation package, a celebrated dedicated career coach model, and a vibrant, laid-back culture that thrives on collaboration and kindness. We'd love to hear from you!