Director of Culture & Experiential Marketing

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Director of Culture & Experiential Marketing
Fully Remote • PETA
Full-time
Description
Are you obsessed with what's happening in culture—and always thinking about how PETA can be part of the conversation? Do you know how to turn bold ideas into attention-grabbing campaigns, experiences, and moments that people want to talk about and share? PETA is looking for a Director of Culture & Experiential Marketing to lead a new team focused on creating innovative, culturally relevant projects that put animal rights into the cultural conversation.
Position Objective: To lead PETA's Culture & Experiential Marketing team in developing and executing bold marketing projects—including activations, guerrilla stunts, installations, emerging-technology projects, advertising, and other attention-grabbing initiatives that engage audiences, generate media and social conversation, and advance PETA's campaigns.
Primary Responsibilities and Duties: Lead and develop PETA's Culture & Experiential Marketing team, including supervising and mentoring staff
Identify opportunities for PETA to enter cultural conversations and reach Gen Z and Millennial audiences in fresh, unexpected, and compelling ways
Bring together culturally plugged-in staff and other internal voices to identify trends, generate ideas, and turn cultural insights into actionable projects
Set the strategy, priorities, and project pipeline for bold, culturally relevant projects, ensuring strong concepts move from idea through approval, production, launch, and evaluation
Determine when projects should be developed and executed internally and when outside expertise can expand PETA’s capabilities or impact
Identify and lead relationships with advertising agencies, guerrilla and experiential marketing companies, youth marketing firms, and other outside resources
Collaborate closely with Marketing, Communications, Media Relations, Campaigns, and creative teams to maximize the earned media and social media reach and impact of projects
Stay deeply informed about cultural trends, emerging technologies and platforms, advertising, experiential marketing, entertainment, youth culture, and innovative work from brands and creative organizations
Foster experimentation and calculated risk-taking, moving quickly on strong opportunities while balancing creative ambition with budgets, feasibility, safety, and organizational considerations
Perform any other duties assigned by the supervisor
Requirements Bachelor's degree in a related field or equivalent experience
Minimum of seven years of experience in marketing, advertising, experiential marketing, creative strategy, brand marketing, advocacy campaigns, or a related field
Demonstrated experience developing and executing bold, unconventional, or culturally relevant marketing campaigns or public-facing projects
Proven management experience and ability to lead creative staff and complex projects
Strong knowledge of contemporary culture and what resonates with Gen Z and Millennial audiences
Experience working effectively with advertising, experiential, creative, production, or other outside agencies and partners
Proven ability to recognize strong creative ideas and turn them into compelling, achievable projects
Strong understanding of social media, earned media, and how campaigns and real-world moments generate conversation across platforms
Strategic thinker with excellent project-management skills and the ability to move quickly, solve problems, and manage multiple priorities and budgets
Excellent judgment and demonstrated ability to make decisions in fast-moving, high-pressure, or ambiguous situations
Excellent leadership, communication, collaboration, and interpersonal skills
Extensive knowledge of animal rights issues and PETA campaigns
Commitment to the objectives of the organization
Professional appearance and adherence to a healthy vegan lifestyle
The salary range for this position is $78,000.00 - $95,508.00 annually. The ultimate salary within this range offered to a qualified candidate will be determined by the candidate’s experience and the cost of living in the area where the candidate will live and work.
A list of benefits available to qualified employees is available here .
Application Deadline: Applications for this position will be accepted until December 3, 2026.
We may fill this job opening before the deadline if we find a qualified candidate.

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