Director of Experiential Marketing

About Softline Solutions

Softline Solutions is a full-service digital marketing agency based in Southern California that helps businesses grow online by increasing visibility, generating leads, and boosting sales. They build tailored, data-driven campaigns across key digital channels and manage everything from strategy to execution and reporting. The goal is measurable growth, not buzzwords.

About the role

We're looking for a highly organized, execution-focused Director of Experiential Marketing to lead the planning, production, and delivery of high-impact brand experiences across our portfolio of brands. This role owns end-to-end execution of experiential initiatives - including tradeshows, sponsorships, pop-ups, partnerships, and franchise-facing events - ensuring programs are delivered on time, on budget, and with measurable business impact.

Reporting into the VP of Brand Marketing, this role will translate executive-level strategy into detailed activation roadmaps and operational plans. You will establish disciplined vendor management, standardized production processes, and clear performance measurement frameworks to ensure experiential investment scales responsibly.

The ideal candidate brings deep production and tradeshow expertise, strong budget and contract management experience, and the ability to operate confidently in complex, multi-market environments

What you'll do

Translate executive experiential strategy into detailed activation plans and production timelines
Own end-to-end execution of tradeshows, sponsorships, community activations, partnerships, and franchise-facing events
Lead vendor selection, RFP processes, contract negotiation, and ongoing partner management
Oversee booth design, production, logistics, staffing, permitting, and on-site operations for tradeshows
Develop standardized playbooks and operating procedures to ensure consistency across markets and brands
Manage budgets with discipline, ensuring spend aligns with approved plans and ROI expectations
Implement lead capture, tracking, and measurement frameworks across all experiential programs
Coordinate with Social, PR, Lifecycle, Performance, and Creative teams to maximize amplification and post-event conversion
Establish SLAs and operational standards for franchise-facing experiential support
Deliver structured post-event reporting, including performance analysis and optimization recommendations
Proactively identify and mitigate operational risks across activations
What We're Looking For

8-12+ years of experience in experiential marketing, event production, or tradeshow execution
Demonstrated success executing complex, multi-market programs at scale
Strong vendor management, contract negotiation, and budget oversight experience
Experience operating in franchise, retail, or multi-location environments strongly preferred
Deep understanding of tradeshow logistics, booth production, staffing, and event timelines
Proven ability to deliver programs on time and within budget
Experience implementing measurable ROI frameworks for experiential programs
Highly organized, detail-oriented operator comfortable managing live-event environments
Collaborative leader who executes effectively against executive direction

The pay range for this role is:

160,000 - 230,000 USD per year (Glendale, CA)