Head of Marketing

Job Description
Head of Marketing

Location: [On‑site]

Reports to: [CEO]

Role Overview

We are seeking a Head of Marketing to own and lead all aspects of our marketing function. This is a hands‑on leadership role responsible for developing strategy and executing across channels to drive brand awareness, demand generation, and revenue growth.

The ideal candidate is a builder and doer—someone comfortable rolling up their sleeves, managing vendors, and delivering measurable results while shaping the long‑term marketing vision of the company.

Key Responsibilities
Strategy & Leadership

Own the overall marketing strategy aligned with company growth and revenue goals

Translate business objectives into clear marketing plans, campaigns, and priorities

Define positioning, messaging, and go‑to‑market strategy across products and services

Establish KPIs, dashboards, and reporting to measure performance and ROI

Demand Generation & Growth

Drive lead generation, pipeline growth, and customer acquisition across channels

Plan and execute campaigns across digital, email, content, paid media, events, and partnerships

Work closely with sales leadership to align messaging, targeting, and funnel performance

Optimize conversion rates across the website, landing pages, and campaigns

Brand, Content & Communications

Own brand identity, voice, and messaging consistency across all touchpoints

Oversee content strategy including website content, sales collateral, case studies, and thought leadership

Support PR, external communications, and brand presence as needed

Execution & Operations

Personally execute marketing initiatives or manage outside vendors and agencies

Manage the marketing budget, tools, and technology stack (CRM, marketing automation, analytics)

Maintain and optimize the company website and digital presence

Ensure marketing systems, processes, and data are organized and scalable

Team & Vendor Management

Build, manage, and scale the marketing function over time as needed

Direct outside agencies, freelancers, and contractors

Mentor junior team members or assistants if applicable

Qualifications

7+ years of progressive marketing experience with increasing responsibility

Proven experience owning marketing end‑to‑end (strategy through execution)

Strong background in demand generation, digital marketing, and performance measurement

Hands‑on experience with CRM and marketing automation platforms

Ability to operate independently in a fast‑moving, growth‑oriented environment

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