Marketing and Business Development Coordinator

Marketing and Business Development Coordinator - Part Time
Fresh Healthy Cafe Alexandria | Alexandria, VA

Join Fresh Healthy Café, where our mission is to bring better-for-you food to Alexandria, VA! We are seeking a dynamic Marketing and Business Development Coordinator to lead our local marketing initiatives and build valuable partnerships. If you have a passion for marketing, enjoy connecting with your community, and thrive in a fast-paced environment, this role offers you the opportunity to make a significant impact on our brand.

Key Responsibilities

Marketing Strategy: Develop and execute innovative marketing and PR campaigns that drive awareness, engage customers, and boost traffic. Build relationships with local media across print, digital, broadcast, and radio.

Business Development: Cultivate partnerships with schools, organizations, influencers, and local businesses to enhance our community presence and create new revenue streams.

Content Creation: Design engaging content including photos, videos, and graphics for social media, email campaigns, and our website.

Campaigns & Events: Plan, manage, and execute promotions, events, and community activations from start to finish, ensuring smooth operations and impactful outcomes.

Digital Marketing: Oversee social media accounts, online advertising, and email marketing campaigns to expand reach and foster customer loyalty.

Market Research: Monitor local trends, competitor activity, and customer insights to inform strategy and identify new opportunities.

Analytics & Reporting: Track performance metrics, analyze results, and present insights to guide future marketing and business development efforts.

Brand Management: Ensure consistency across all marketing materials and touchpoints to maintain a clear and strong identity for Fresh Healthy Café.

Collaboration: Work closely with operations, sales, and external partners to align marketing and business development initiatives with overall growth goals.

Requirements

Bachelor’s degree in marketing, communications, business, or a related field.

2+ years of marketing and/or business development experience, preferably in the food & beverage industry.

Strong knowledge of digital marketing tools, including social media, email marketing, and analytics; graphic design skills are a plus.

Excellent communication skills—written, verbal, and visual—with the ability to engage diverse audiences.

Creative thinker with a passion for building innovative campaigns that drive results.

Data-driven mindset with the ability to analyze and apply insights effectively.

Organized, detail-oriented, and skilled at managing multiple projects simultaneously.

Flexible schedule with the ability to support evening and weekend events as needed.

Why You'll Love Working Here

Be part of a mission-driven company focused on healthy living.

Collaborative and supportive team environment.

Opportunities for professional growth and development.

Engage with the local community through innovative marketing initiatives.

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