We are seeking a highly experienced and creatively driven Photo Art Director to lead the visual direction and execution of product photography for a major brand's reimagined Product Detail Page (PDP) imagery.
This role is ideal for a seasoned Art Director with extensive on-set photography experience, particularly in still-life product photography, beauty, personal care, home fragrance, or high-volume retail environments. The ideal candidate will bring exceptional visual taste, strong technical photography knowledge, and the ability to translate brand strategy into compelling, elevated product imagery.
This is a highly autonomous, hands-on role requiring someone who can confidently direct photoshoots, collaborate with creative and production teams, and maintain visual consistency across a large assortment of products.
Key Responsibilities
Photography Art Direction & Creative Execution
Lead on-set art direction for PDP product photography, ensuring imagery aligns with the brand's evolving creative vision and visual standards.
Direct photographers, stylists, and production partners to achieve high-quality, commercially compelling product imagery.
Oversee still-life photography of products such as bottles, packaging, personal care items, beauty products, and home fragrance.
Develop creative concepts, mood boards, visual references, and photography guidelines to communicate artistic direction.
Ensure consistency in lighting, composition, styling, color, and overall visual presentation across high-volume product assortments.
Provide hands‑on creative direction throughout pre-production, photoshoots, and post-production.
Brand & Creative Collaboration
Translate brand strategy into cohesive visual storytelling that elevates the digital shopping experience.
Partner with Creative, Marketing, Design, and Production teams to execute photography initiatives.
Develop compelling creative presentations, concepts, and visual references that communicate artistic direction.
Maintain brand consistency while introducing fresh perspectives and innovative approaches to product photography.
Stay current on emerging trends in beauty, personal care, fashion, photography, and digital commerce.
Production & Quality Oversight
Manage creative execution across multiple product categories and high‑SKU photography projects.
Review imagery to ensure consistency, accuracy, quality, and alignment with brand standards.
Collaborate with photographers and retouching teams to refine final imagery.
Balance creative excellence with production timelines, operational efficiencies, and project budgets.
Identify opportunities to improve photography workflows and elevate the overall quality of PDP imagery.
Required Qualifications
7+ years of professional Art Direction experience, preferably within retail, beauty, personal care, home, or consumer products.
Extensive hands‑on, on‑set photography art direction experience.
Demonstrated experience directing PDP/e-commerce product photography, particularly still‑life imagery.
Strong understanding of photographing physical products, including bottles, packaging, and reflective or transparent surfaces.
Experience supporting high‑volume photography production or brands with large product assortments.
Exceptional visual judgment with expertise in composition, lighting, color, typography, and image curation.
Proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign.
Experience developing mood boards, creative concepts, photography references, and presentations.
Ability to work independently, make confident creative decisions, and manage multiple priorities.
Portfolio demonstrating relevant photography art direction and PDP product imagery is required.
Preferred Qualifications
Experience within beauty, fragrance, personal care, home fragrance, or lifestyle brands.
Strong background in still‑life product photography, including packaging, bottles, and beauty products.
Experience with large-scale e-commerce photography operations and high‑SKU product catalogs.
Familiarity with AI-assisted creative tools and image‑generation techniques.
Experience with on-figure, lifestyle, or portrait photography in addition to still‑life product photography.
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