We are seeking a highly experienced and creatively driven Photo Art Director to lead the visual direction and execution of product photography for a major brand's reimagined Product Detail Page (PDP) imagery.
This role is ideal for a seasoned Art Director with extensive on-set photography experience, particularly in still-life product photography, beauty, personal care, home fragrance, or high-volume retail environments.
The ideal candidate will bring exceptional visual taste, strong technical photography knowledge, and the ability to translate brand strategy into compelling, elevated product imagery.
This is a highly autonomous, hands-on role requiring someone who can confidently direct photoshoots, collaborate with creative and production teams, and maintain visual consistency across a large assortment of products.
Key Responsibilities
Photography Art Direction & Creative Execution
- Lead on-set art direction for PDP product photography, ensuring imagery aligns with the brand's evolving creative vision and visual standards.
- Direct photographers, stylists, and production partners to achieve high-quality, commercially compelling product imagery.
- Oversee still-life photography of products such as bottles, packaging, personal care items, beauty products, and home fragrance.
- Develop creative concepts, mood boards, visual references, and photography guidelines to communicate artistic direction.
- Ensure consistency in lighting, composition, styling, color, and overall visual presentation across high-volume product assortments.
- Provide hands-on creative direction throughout pre-production, photoshoots, and post-production.
Brand & Creative Collaboration
- Translate brand strategy into cohesive visual storytelling that elevates the digital shopping experience.
- Partner with Creative, Marketing, Design, and Production teams to execute photography initiatives.
- Develop compelling creative presentations, concepts, and visual references that communicate artistic direction.
- Maintain brand consistency while introducing fresh perspectives and innovative approaches to product photography.
- Stay current on emerging trends in beauty, personal care, fashion, photography, and digital commerce.
Production & Quality Oversight
- Manage creative execution across multiple product categories and high-SKU photography projects.
- Review imagery to ensure consistency, accuracy, quality, and alignment with brand standards.
- Collaborate with photographers and retouching teams to refine final imagery.
- Balance creative excellence with production timelines, operational efficiencies, and project budgets.
- Identify opportunities to improve photography workflows and elevate the overall quality of PDP imagery.
Required Qualifications
- 7+ years of professional Art Direction experience, preferably within retail, beauty, personal care, home, or consumer products.
- Extensive hands-on, on-set photography art direction experience.
- Demonstrated experience directing PDP/e-commerce product photography, particularly still-life imagery.
- Strong understanding of photographing physical products, including bottles, packaging, and reflective or transparent surfaces.
- Experience supporting high-volume photography production or brands with large product assortments.
- Exceptional visual judgment with expertise in composition, lighting, color, typography, and image curation.
- Proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign.
- Experience developing mood boards, creative concepts, photography references, and presentations.
- Ability to work independently, make confident creative decisions, and manage multiple priorities.
- Portfolio demonstrating relevant photography art direction and PDP product imagery is required.
Preferred Qualifications
- Experience within beauty, fragrance, personal care, home fragrance, or lifestyle brands.
- Strong background in still-life product photography, including packaging, bottles, and beauty products.
- Experience with large-scale e-commerce photography operations and high-SKU product catalogs.
- Familiarity with AI-assisted creative tools and image-generation techniques.
- Experience with on-figure, lifestyle, or portrait photography in addition to still-life product photography.
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