Social Media Specialist

Social Media SpecialistThe physical worksite for this position is located in Alexandria, Virginia. Presence at the Alexandria, VA campus is required for this role, as it includes on site functions that must be performed in person. Position may be eligible for situational telework in accordance with agency policy/business unit discretion. The agency currently allows for 52 hours of telework per calendar year.You'll make an impact in this role if:You enjoy providing expert advice on social media best practices, platform use, audience segmentation, posting strategy, and content standards.You look forward to developing and maintaining content calendars, writing platform-specific captions and copy, and ensuring all content aligns with the Trademark Office's voice and marketing objectives.You are enthusiastic about planning and executing standalone social media campaigns to promote Trademark Office priorities.You thrive at managing day-to-day community engagement by responding to comments and messages, fostering meaningful connections with followers, and monitoring brand mentions to maintain a positive online reputation.You enjoy managing contracts and working with contractors on creating and executing social media content.