Social Media Specialist

Central Florida Marketing and Promotions- Social Media Specialist (Automotive)Central Florida Marketing and Promotions is the in-house marketing agency for the Holler-Classic Family of Dealerships.The Social Media Specialist will be responsible for implementing and managing the social media strategy and marketing campaigns for multiple dealerships, developing brand awareness, engaging sales and service customers, generating inbound traffic, leads, and sales. The Social Media Specialist must be highly motivated with a passion for content strategy, content creation, community participation leadership, and be an avid automotive enthusiast. This position is a full-time in-person hourly position with benefits.Essential Duties and Responsibilities include the following:Manage social media marketing campaigns and day-to-day activitiesDevelop relevant, organic content to reach new customers and engage existing customersManage all published content (images, video and written)Develop social media content consistent with the company's Buy Smart - Be Happy brand identityCommunicate with social media followers, including responding to queries in a timely mannerCollaborate with the marketing team for cross-promotionsDevelop, coordinate, and manage events, promotions, and programs in collaboration with our dealerships that support our social media efforts and showcase our community involvementDesign, create and manage promotions and social ad campaignsCompile reports for management showing results (ROI). Analyze campaigns, translate data into recommendations, and plans for revising the social media campaignsMonitor online reviews and reputation and respond to reviews on Google, Yelp, etc.Stay up to date on best practices and emerging trends in social mediaPerform other duties as neededMinimum Qualifications:1-3 years of social media experience with examples of accounts managed and content postedA marketing degree is welcomed but not required with relevant work experienceComfortable being on camera for Instagram Reels and TikTok videosIn-depth knowledge and understanding of social media platforms and their respective participants and how they can be deployed in different scenariosDemonstrates creativity and documented immersion in social mediaExhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically soundPossesses excellent writing and verbal skillsDisplays ability to effectively communicate information and ideas in written and video formatDisplays a passionate, positive, high-energy approach to their work and can deliver resultsTake personal ownership of their role; possesses a strong can-do attitude and seeks to find new, innovative solutionsAbility to effectively work on multiple projects both with and without a teamOther duties assigned by managementSupervisory Responsibilities:NoneJob Type:Full-timeBenefits:401(k) & 401(k) MatchingEmployee Assistance ProgramHealth InsuranceDental InsuranceVision InsuranceLife InsuranceFlexible Spending AccountPaid Time Off After 6 monthsReferral ProgramAssociate Discount ProgramPay:This is a non-exempt position.$18.00-$21.00/hr based on experienceHoller and Classic Family Collection of Dealerships is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status or other legally protected characteristics. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We participate in the E-Verify program. Upon an applicant's request, Holler and Classic Family Collection of Dealerships will consider reasonable accommodation to complete the application process.