Content & Communications Manager

Content & Communications Manager

Location: Alpharetta, Georgia

Type: Full-time

Reports to: VP of Marketing

Eligibility: Applicants must be based in the Alpharetta, GA area. We will not consider applications from outside the area. Visa sponsorship is not available.

MultiSensor AI helps industrial companies catch equipment problems earlier, before they turn into unplanned downtime and shutdowns. We layer on top of the tools teams already use, so there is no ripping and replacing. This role owns how we tell that story, how we package and launch our solutions, and how Product, Engineering, Sales, and Marketing stay aligned on what we sell and what is safe to say about it.

This role owns the content that earns trust with reliability, maintenance, and operations buyers before they ever talk to Sales. That means thought leadership, customer proof, original research, PR, and a steady flow of internal news. Every piece is built to be found.

On AI fluency: we use AI tools (Claude, Claude Design, ChatGPT, Lovable, to name a few) every day across research, writing, SEO and AEO analysis, and content production. You need to as well. It is a baseline requirement, not a nice-to-have.

What you will own
Thought leadership and original research

Write thought leadership articles, white papers, playbooks, and blog posts that give maintenance, reliability, and operations leaders a point of view worth reading

Run an SME interview workflow with our reliability and engineering experts, and turn those sessions into accurate, specific content

Plan and manage major content pieces such as industry surveys and research reports, working with external agencies, researchers, and designers from brief through launch

Build integrated campaigns around each major piece, including supporting blog posts, infographics, social content, webinars, and sales team talking points

Keep a publishing cadence and editorial calendar tied to active campaigns and the buyer journey, and publish on schedule

Search and answer engine visibility (SEO and AEO)

Start every piece with a visibility plan: target topics and questions, search intent, keyword and citation opportunity, internal linking, and how the piece will be found by search engines and AI answer engines

Write and structure content so it can be cited by AI answer engines, including clear question-led structure, FAQ content, schema and metadata, and verifiable facts

Be honest about where traffic exists and where it does not. In our industries, many keyword volumes are small, and some pages are built for citation, not clicks

Manage the SEO consultant day to day, including briefs, keyword and content priorities, and review of deliverables for accuracy

Track organic traffic, rankings, AI visibility, and conversion to pipeline, and use the results to decide what to write, update, or retire

Audit and refresh existing site and blog content for discoverability

Customer proof

Own the case study process from end to end: identify candidates with Sales and Customer Success, interview customers, draft, route for approval, and publish

Build a lightweight advocate and reference pipeline, and turn customer results into testimonials, review-site content, award submissions, and speaking material

Package proof by industry and by problem, such as specific equipment failure modes, so buyers see their own situation

Keep every claim traceable to a documented customer result

PR and external communications

Manage our PR agency, including story angles, media targets, announcement timing, and quarterly planning

Write and review press releases, byline articles, and speaker submissions, and support analyst and review-site programs such as G2

Turn launches, customer outcomes, and company milestones into stories that reinforce our credibility in condition monitoring and reliability

Track earned media, content pickup, and share of voice

Internal communications

Run a regular cadence of internal updates and company news, including launches, customer wins, press coverage, and marketing results

Make sure Sales, Product, and Customer Success know what is published, what it says, and how to use it with customers

Support for product marketing

Write and edit content that Product Marketing needs for launches and sales support, working from approved messaging and claim guidelines

Apply the messaging bible and claim boundaries to everything you write. If a claim cannot be supported, you flag it

How success is measured

Thought leadership and campaign content published on the agreed cadence

Major research and PR programs delivered on schedule, with earned media pickup

Approved case studies published against a documented starting backlog

Organic traffic, AI answer engine visibility, and conversion to pipeline trending up month over month

Published content that stays within approved messaging and claim boundaries

What we are looking for
Must have

Deep, hands-on knowledge of SEO and AEO. You can explain how you plan content for search and for AI citation, and show results from content you planned and published

6 or more years in B2B content marketing, communications, or editorial work, with technical or industrial subject matter preferred

A portfolio of thought leadership, white papers, case studies, or research content that you wrote or led

Experience managing external agencies, consultants, or freelancers, including a PR agency or research firm

Experience in a startup or early-stage company, where priorities shift and the role expands

Daily use of AI tools for research, writing, and analysis. You know their limits and you push past them

Also valued

Experience running customer advocacy, case study, or review-site programs

Experience with survey-based research reports and the content campaigns built around them

Working knowledge of HubSpot, Semrush or similar SEO tools, and GA4

Experience interviewing subject matter experts and customers, and turning technical detail into plain language

Skills and traits

Strong writer and editor who is precise about claims and sources

Analytical, with a habit of letting performance data decide what gets written next

Organized across many projects, vendors, and deadlines at once

Collaborative with Product Marketing, Sales, Product, Engineering, and subject matter experts

Comfortable in ambiguity. Direction changes, and you adjust and keep moving

Compensation
Eligible for the company-wide performance bonus and equity programs, plus standard benefits.

This role is based in Alpharetta, Georgia. Applications from outside the area will not be considered, and visa sponsorship is not available.

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