Director, Content & Product Marketing

For our client, we are seeking a Director, Content & Product Marketing to join the team of a leader in the Enterprise Technology space. This role will shape how the organization positions its products, tells its story, and drives market demand across key digital channels. You will partner closely with Product leadership, cross-functional marketing teams, and other stakeholders to translate market insights into clear messaging and high-impact go-to-market execution. The position blends product marketing strategy with content leadership, requiring both creative storytelling and disciplined operational execution. It is an opportunity to influence growth, strengthen brand presence, and build a high-performing marketing function in a fast-moving tech environment.

Location: Remote

Compensation: $175,000 – $205,000 annually

Responsibilities

Define and maintain product positioning and messaging architecture

Develop compelling product messaging to differentiate features

Advise Product leadership on roadmap discussions using market insights

Lead integrated GTM strategies for launches and feature releases

Own content strategy across web, blog, and social channels

Oversee SEO, AEO, and GEO roadmap to enhance organic traffic

Set editorial standards and maintain brand voice while scaling content output

Define success metrics for marketing initiatives and report on outcomes

Collaborate on multi-channel campaign execution and performance optimization

Conduct market research to inform product positioning and growth opportunities

Build and mentor a high-performing marketing team with clear expectations

Qualifications

10+ years in product and content marketing, with leadership in SaaS or tech

Proven experience in product positioning and GTM strategy

Strong grasp of product-led growth and marketplace ecosystems, especially Amazon

Hands-on experience building content engines with SEO expertise

Exceptional writing and storytelling skills, both strategic and tactical

Ability to influence senior stakeholders and align cross-functional teams

Strong strategic thinking with operational execution and analytical skills

Experience managing teams in fast-paced environments

Benefits

Flexible Paid Time Off

Paid Holidays and Floating Holidays

Comprehensive medical, dental, vision, and life insurance

401k with employer match

Paid time off for volunteering

Paid parental leave

Company-subsidized wellness memberships

Fertility and family-building support through Carrot

Our client is an equal opportunity employer.

#J-18808-Ljbffr