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Digital Copywriter

Lautman Maska Neill & Company · New York, NY, USA ·

Job type:
Full Time

Under the supervision of a Senior Account Manager and the Senior Digital Copywriter, the Digital Copywriter is responsible for crafting engaging copy for digital fundraising campaigns, including: creative brainstorming; writing copy for emails, landing pages, SMS, and web elements; taking feedback (internal and external) and implementing updates.
Key Responsibilities Maintains strong relationships with digital account team members and collaborates with other members of the creative department, including the Senior Digital Copywriter.
Collaborates with team members to develop offers, determine themes and provide creative concepts for digital and multi-channel initiatives.
Works on multiple copywriting projects at once, maintaining strong quality and adhering to the schedules.
Writes persuasive and informative content for digital marketing campaigns, including newsletters, fundraising appeals and engagement initiatives.
Receives writing feedback and implements client or account team edits.
Researches topics that our clients cover, including client website content, external news sources, and policy updates to inform content creation.
Stays updated and reports out to other team members on marketing trends, best practices and strategies.
Attends training sessions including company seminars as well as industry events and conferences, in consultation with supervisor.
Performs other duties as assigned.
Qualifications 2 to 5 years of experience in direct response fundraising or advocacy, either for an advertising agency, direct response firm, or non-profit organization
Strong digital copywriting skills and understanding of direct response fundraising concepts
Ability to manage multiple projects and deadlines
Understanding of key fundraising terms and how to optimize copy based on results
Strong attention to detail, organizational, verbal, and written communication skills

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