Director, Media Planning and Placement

Washington, District of Columbia, United States

FGS Global (FGS)

partners with the world's most influential leaders to move minds and markets. Working where business, government, and public opinion intersect, we advise CEOs, boards, and leadership teams at the most consequential moments. Our expertise spans strategic and financial communications, policy and public affairs, corporate reputation, crisis management, and data-driven digital engagement. Across 31 global offices, our partners draw on the full depth of the firm so clients can operate with clarity, act with confidence, and lead with trust.

FGS is seeking a Director to join our Media Planning & Placement team in our Washington, DC office. The Director will manage day-to-day execution of client advertising campaigns and lead the development of media plans, campaign performance reports and other client-ready deliverables.

Responsibilities

Work with clients and internal teams to devise advertising campaign strategy and campaign plans

Independently run paid media accounts, managing the day-to-day operations while anticipating client issues and concerns proactively

Support new business pitches and draft paid media proposals for existing and prospective clients

Interact with external vendors to ensure on-time delivery of plans, creative and performance data

Analyze campaign performance, prepare clear client reports and develop actionable recommendations

Coordinate with FGS Global Creative teams on campaign production, ad specs and delivery deadlines

Assist ad operations in campaign set up, including trafficking, pixel creation, QA/testing and other functions as needed

Day-to-day management of media buys, including making regular optimizations based on performance

Work with FGS Global finance staff to track and record invoices and vendor bills

Mentor junior Media Planning and Placement staff

Act as a subject matter expert on advertising, helping educate clients and internal teams on paid media opportunities and best practices

Conduct research and develop written materials to support advertising campaign strategy, media planning and client reporting

Attributes

A BA/BS degree in a related field, plus 6-10 years of relevant work experience (previous agency and/or public affairs experience preferred, but not required)

Experience working in one or more self-serve ad platforms (Meta, X, LinkedIn, Reddit, Google search, etc.) and experience working with an ad server (Campaign Manager 360 preferred)

Strong interest in all aspects of digital media and advertising

Detail-oriented with exceptional critical thinking and problem-solving abilities

Strong quantitative and analytical skills

Ability to combine strategic thinking with creative problem-solving

Ability to prioritize, multi-task, work successfully with teams, and work under pressure

Strong communication, project management and time management skills

Comfort working in a fast-paced and ever-changing environment

The salary range for this role in Washington, DC is $130,000-$170,000.

District of Columbia Salary Range

$130,000 - $170,000 USD

This position is hybrid with an expectation of at least four days per week in our FGS Offices.

As set forth in FGS Global’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

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