Paid Media Analyst

Job Summary Our client, a leading media & entertainment company, is looking for a Paid Media Analyst to support marketing experimentation and help identify strategies that drive subscriber and customer acquisition. This role partners with paid media, strategy, creative, and analytics teams to develop testing plans, track experiments, and turn results into practical recommendations. The ideal candidate has hands-on paid media experience, strong analytical skills, and an understanding of how testing informs campaign optimization.
Core Responsibilities Partner with marketing stakeholders to identify business questions and develop paid media testing plans
Collaborate with paid media and analytics teams to set up, execute, track, and measure experiments across digital channels
Support creative A/B tests, conversion lift tests, geo experiments, and other marketing measurement initiatives
Analyze campaign performance to identify opportunities across creative, audiences, bidding strategies, and account structure
Translate experiment results into clear recommendations and next steps
Track the adoption and performance of winning strategies as they scale
Help develop and maintain the quarterly experimentation roadmap
Support a structured intake process to gather, evaluate, and prioritize proposed experiments
Maintain sound testing methodology and monitor experimentation integrity
Share findings with stakeholders through clear reports, presentations, and reference materials
Monitor industry trends and identify testing opportunities around seasonal campaigns, major events, and product launches
Help develop media testing playbooks and educate teams on testing methods and interpreting results
Required Skills & Experience (Must-Haves) 2+ years of professional experience in paid media planning, buying, marketing analytics, or a related role
Direct, hands-on experience supporting performance marketing campaigns
Experience using data to evaluate media performance and guide campaign decisions
Exposure to marketing testing, experimentation, or related analytical work
Understanding of paid media optimization across creative, audience targeting, bidding strategies, and account structure
Familiarity with major paid media platforms and channels, including Meta, Google, programmatic, and connected TV
Basic understanding of hypothesis testing, confidence levels, statistical significance, lift tests, and geo experiments
Strong Excel skills for data analysis, experiment tracking, and reporting
Ability to translate analytical findings into practical business recommendations
Strong written and verbal communication skills
Preferred Skills & Experience (Nice-to-Haves) Experience supporting subscriber or customer acquisition campaigns
Experience across paid social, paid search, programmatic, and YouTube
Experience building or managing testing and experimentation roadmaps
Strong foundation in statistics or experimental design
Experience supporting global marketing initiatives
Experience in sports, streaming, or subscription businesses
Key Competencies & Behaviors Analytical thinking aligned to business goals
Curiosity and creativity in test development
Attention to detail in experimentation and data analysis
Strong communication and cross-functional collaboration
Ownership, organization, and adaptability in a fast-paced environment
Work Environment
Location: Manhattan, NY
Work Model: Hybrid
Compensation & Benefits
Pay Range: The approximate pay range for this position is between $31.00 and $45.00. Please note that the pay range provided is a good faith estimate. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and location. We comply with local wage minimums.
Medical, Dental, & Vision Insurance Plans
Employee-Owned Profit Sharing (ESOP)
401K offered
About KellyMitchell
At KellyMitchell, our culture is world-class. We’re movers and shakers! We don’t mind a bit of friendly competition, and we reward hard work with unlimited potential for growth. This is an exciting opportunity to join a company known for innovative solutions and unsurpassed customer service. We're passionate about helping companies solve their biggest IT staffing & project solutions challenges. As an employee-owned, women-led organization serving Fortune 500 companies nationwide, we deliver expert service at a moment's notice.

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