Marketing Manager

The Marketing Manager with Dream Finders Homes develops and executes all marketing initiatives across a division in accordance with division and corporate goals. This position provides insights on current marketing and advertising strategies, identifying opportunities and helping to lead improvements. This position monitors and analyzes competitive strategy, technical innovations, market trends and buying habits.

ESSENTIAL DUTIES AND RESPONSIBILITIES :

Plan and present annual division marketing budget to Division President and Director of Marketing; execute all marketing initiatives as outlined in budget

Prepare monthly budget report and present to Division President and Director of Marketing

Code and submit invoices and monthly credit card statements to Accounts Payable

Coordinate model home set up and maintenance, including merchandising and sales office installation, to meet current trends and buyer demographics

Compile and present model home expense report to Division President and Director of Marketing

Visit division communities on a regular basis to ensure that all aspects of marketing initiatives are executed correctly, including model merchandising, display of marketing collateral and signage

Identify areas of opportunity and propose modifications to, or entirely new, marketing initiatives based on sales team feedback and personal observation

Conduct preliminary interviews for potential team members

Lead team training sessions

Update and create procedures manuals as necessary

Execute sales promotions according to department procedures

Evaluate effectiveness of sales promotions and present results to Division President and Director of Marketing

Proactively present new sales promotions, based on research and current market conditions

Identify target consumer groups (TCGs) and formulate appropriate targeting strategies

Research and recommend community outreach opportunities, including potential sponsorships and charitable giving, to the Division President and Director of Marketing for review

Prepare and submit entries for awards and contests

Work with local companies on relocation programs

Develop and oversee effective collateral, PR and signage strategies in accordance with division and corporate goals and with approval from the Director of Marketing

Work with the digital marketing team to develop cohesive social media strategies

Coordinate marketing material orders and weekly material shipments to communities

Ensure adequate inventory levels of marketing materials

Schedule media including photography, videography and Matterport tours

Plan and execute events (Realtor, consumer, employee appreciation, etc.)

Promote a consistent brand image across all messaging, events, PR, and promotional materials

Monitor website to maintain accuracy, including coordination of monthly website reviews and content updates

Attend meetings and functions as necessary (occasionally after hours or on weekends)

Maintain & distribute status and other reports/schedules on a regular basis

Complete special projects as assigned

Manage key relationships with stakeholders outside of the organization

EXPERIENCE, SKILLS, KNOWLEDGE

4-year degree in marketing, communications, business or a related field

7 years of relevant experience preferred; experience with a home builder required

General knowledge of digital marketing channels such as social media and SEO preferred for effective collaboration with digital marketing team

Strong attention to detail

Strong organizational skills and time management skills

Ability to establish and maintain strong relationships

Ability to manage multiple complex projects with general direction and with minimal supervision

Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint) and working knowledge of Adobe Photoshop & InDesign

Must be willing and able to travel.

WORK ENVIRONMENT:

The work environment is representative of an office/field setting

The noise level in the work environment is usually quiet to moderate

Reasonable accommodations can be made to enable employees with disabilities to perform the described essential functions of the job.

PHYSICAL DEMANDS:

While performing the responsibilities of the job, the employee is required to talk and hear. Vision abilities required by the job are close vision. The employee is often required to sit and use their hands and fingers to handle, feel, and operate office equipment such as a computer, copier, and office supplies.

In addition, the employee is occasionally required to stand, walk, reach with their arms and hands, and to stoop, kneel or crouch. Must be able to sit for extended periods of time in office and in a car. Reasonable accommodations can be made to enable employees with disabilities to perform the described essential functions of the job.

Note: This document describes the minimum, essential duties, responsibilities, skills, abilities, effort, and working conditions of the position. It in no way implies that these are the only functions to be performed by the incumbent. Workers are required to follow any other job-related instructions and to perform any job-related functions requested by a supervisor or manager. Successful performance requires that the incumbent possess and utilize the abilities and skills described. All functions are subject to reasonable modification to accommodate individuals with disabilities. Some functions may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or others.

Equal Opportunity Employer
Location(s)
Compensation
$100,000 - $115,000

Our benefits include:

Health Insurance - Medical, Dental & Vision

Vacation & Holidays -- generous PTO & 8 holidays

401(k) Savings Plan with company match

Employee Wellness and Employee Assistance Programs

Home Purchase Discount for Associates

Pet Insurance

Dream Finders Homes is an equal opportunity employer, and considers all applicants without regard to race, color, sex, religion, disability, age, national origin, or any other legally protected status.

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