PR Manager (North America) Job at Hurtigruten in New York

At Hurtigruten, we believe travel should be about more than just the journey.
Since 1893, we've been connecting people, places and communities along the Norwegian coast, offering guests an authentic way to experience one of the world's most extraordinary destinations.
With more than 130 years of Norwegian heritage, unparalleled local knowledge and a deep connection to the communities we serve, we're proud to be a leader in responsible, experience-led travel. From our iconic Original Coastal Express to our premium Signature voyages, we bring guests closer to the landscapes, culture and people that make Norway so special.
We're looking for an experienced

PR Manager, North America

to help shape our brand story across the United States and Canada. Reporting into the Head of International Communications, this is an exciting opportunity for a media savvy communications professional who thrives on building relationships, uncovering compelling stories, and generating impactful earned media coverage.
If you're passionate about travel, storytelling, and creating meaningful brand visibility, we'd love to hear from you.
What You'll Do

As our North America PR Manager, you'll play a key role in enhancing Hurtigruten's visibility and reputation across the region.
You will:

Lead day-to-day media relations activities across North America
Build and maintain strong relationships with travel, lifestyle, business, and consumer media
Act as the primary press contact for regional media inquiries, interviews, and press opportunities
Identify newsworthy stories, trends, and media opportunities that support commercial objectives
Develop and adapt press releases, media pitches, executive messaging, Q&A, and briefing materials
Support the execution of regional and global communications campaigns
Coordinate press trips, media events, interviews, and campaign activations
Work closely with marketing, commercial teams, and international communications colleagues to ensure alignment
Monitor the media landscape and provide strategic insights and recommendations
Track coverage, evaluate results, and report on performance
Support issues management and crisis communication activities when required
What You'll Bring

Required Experience

5+ years of experience in public relations, communications, media relations, or corporate communications - prior cruise or travel industry experience is highly preferable
Strong track record securing earned media coverage and executing successful PR initiatives
Established relationships with North American media, particularly within travel, tourism, cruise and lifestyle sectors
Exceptional writing, editing, and storytelling skills
Experience creating press materials, media pitches, briefing documents, and spokesperson messaging
Experience organising and hosting media events, press trips, and interviews
Strong project management and stakeholder engagement skills
Excellent written and verbal English communication skills
What We're Looking For

You are:

Organised and comfortable managing multiple priorities, with a self-starter mentality
Curious about travel, media, culture, and consumer trends
Commercially aware and audience-focused
Collaborative and energised by cross-functional teamwork
Calm under pressure and able to make sound judgments
Passionate about sustainable and responsible travel
What we offer:

A dynamic and inclusive work environment where your ideas are valued
Staff rates on our ships for you and your family
A competitive benefits package, which includes paid medical, dental, vision insurance, and retirement benefits
2 weeks paid vacation, 9 days paid personal sick-leave
Salary: USD $100,000 - $110,000 per year (exempt)
If you're excited about building media relationships, crafting compelling stories, and helping shape the future of one of the world's leading expedition travel brands, we want to hear from you.
Additional info
Candidate must have the legal right to work in the United States and must reside within the

Eastern or Central Time Zone of the United States .

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