The On-Premise Marketing Manager develops the strategy and leads the execution of on-premise activations for DIUSA's core portfolio: Disaronno, Averna, Sagamore Whiskey, and Tia Maria. This person drives brand awareness, trial, and consideration through key hotel, dining, hospitality, and event accounts, working hand in hand with Sales to put our resources behind the right accounts in the right markets.
This is a high-visibility role for someone equally comfortable reviewing data and working in the field. You will set the standard for great on-premise execution across four distinct brands and scale it through agency and field partners.
Key Responsibilities:
On-Premise Strategy and Account Prioritization
- Develop and own the on-premise marketing strategy & programming for the portfolio, with brand-specific plans that ladder up to overall brand objectives.
- Partner closely with Sales to analyze on-premise performance at the account level, using depletion, distribution, and velocity data to identify where activation investment will have the greatest impact.
- Ensure activation resources and support are directed strictly toward right-fit accounts across priority markets, and recommend where to scale, maintain, or pull back.
- Define account selection criteria and tiering by brand and channel (hotels, dining, hospitality, events).
Account-Level Programs and Activation
- Design and drive account-level strategies that increase brand visibility, consideration, and drive rotation.
- Build and manage on-premise programs, including cocktail menu placements, brand features, signature serves, promotions, staff education, and experiential events.
- Create scalable toolkits and playbooks that Sales and distributor partners can execute consistently across markets.
- Identify and develop strategic partnerships with key hospitality groups, restaurant and nightlife operators, and event properties.
Agency and Field Partner Management
- Manage agency partners more robustly to scale field execution, elevate execution standards, and ensure positive ROI on activation spend.
- Set clear briefs, scopes, KPIs, and timelines. Hold partners accountable through regular performance reviews and post-program readouts.
- Coordinate with Sales, distributors, and field teams so agency activity is aligned, well-timed, and well-supported at the account level.
Budget and Performance Management
- Own the on-premise marketing budget, including planning, allocation across brands and markets, forecasting, and tracking of spend against plan.
- Evaluate ROI on activations and programs, and reallocate spend toward what is working.
- Report on program results and key learnings to marketing and sales leadership.
Qualifications:
- 6+ years of experience in on-premise marketing, trade marketing, field marketing, or sales in beverage alcohol or hospitality.
- Demonstrated ability to analyze sales and account data and translate it into clear strategy and prioritization.
- Experience managing agency partners and external vendors, with a track record of holding partners to high standards.
- Proven budget management experience, including forecasting and ROI measurement.
- Strong understanding of the three-tier system, on-premise dynamics, and the bar and restaurant landscape.
- Excellent communication and relationship-building skills, with the ability to influence Sales teams, distributors, and operators.
- Highly organized, able to manage multiple brands, markets, and programs at once.
- Willingness to travel 30% and work evenings and weekends around key events and activations.
- Bachelor's degree in Marketing, Business, or a related field preferred.
Benefits:
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Flexible Spending Account
- 401(k) Match
- Paid time-off
- Life Insurance