Marketing and Sales Director

Regency at Augusta in Fisherville, VA, is hiring a Marketing and Sales Director to sell Assisted Living and Memory Care services. Join our strong leadership team!

Responsibilities:

Leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy

Forms and fosters relationships with local community professionals including physicians, Senior Centers and home health to maximize referral sources and opportunities for collaboration

Promotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignity

Oversee a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholders

Bridge the gap between marketing and sales by developing and executing strategies that generate leads, nurture customer relationships, and drive revenue through a combination of marketing campaigns and sales outreach, essentially working to align marketing efforts with sales activities to achieve business goals

Delivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality care

Implement follow-up strategies to nurture relationships and promptly address any inquiries or concerns

Manages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing efforts

Requirements:

Valid Driver's License

3+ years previous sales, marketing, or community outreach required

Assisted/Supportive Living experience preferred

Exceptional communication and interpersonal skills

Ability to analyze market trends and make data-driven decisions

Advancement and professional growth opportunities

Comprehensive medical, dental, and vision benefit packages

EAP & wellness programs

401(k) with biweekly employer match*

Intentional work-life balance supported with competitive Paid Time Off*

Self-service payroll & accuracy tools (Paycom)

*Benefits and eligibility may vary based on employment status (full-time/part-time)

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