Director of Sales Marketing

Company Description
Kauhale Health empowers purposeful living for seniors through exceptional, relationship-centered care and support. The organization focuses on holistic, resident-centered services that enhance a sense of self for residents, provide peace of mind for families, and enable associates to perform at their best. Team members are part of dynamic communities grounded in trust, transparency, and a supportive culture that values and inspires excellence. Kauhale Health’s community-focused initiatives foster belonging, meaningful connections, and opportunities for residents to pursue their passions in vibrant settings. The company is committed to redefining senior living with innovative models of care, combining exceptional service and compassion to shape a new era of aging.

Role Description
The Director of Sales Marketing is a full-time, on-site role based in Creve Coeur, MO responsible for leading sales and marketing efforts to drive occupancy and revenue across the community. This role oversees the development and execution of strategic sales plans, marketing campaigns, and outreach programs that promote Kauhale Health’s services and brand. Day-to-day responsibilities include managing the sales process from inquiry to move-in, cultivating relationships with prospective residents, families, and referral partners, and ensuring exceptional customer service at each touchpoint. The Director will collaborate closely with community leadership and operations teams to align sales initiatives with service offerings and resident experience goals. This role also includes coaching and mentoring staff, monitoring performance metrics, and reporting on sales and marketing outcomes to senior leadership.

Qualifications

Strong Sales and Business Development skills, with a proven ability to generate leads, build pipelines, and close occupancy-driven opportunities.

Experience in Sales Operations, including managing processes, tracking performance metrics, and using CRM or sales management tools.

Demonstrated Customer Service expertise, with a focus on empathetic, solution-oriented support for seniors, families, and referral partners.

Effective Team Management capabilities, including coaching, performance management, and cross-functional collaboration.

Background in senior living, healthcare, or related service industries is highly beneficial.

Excellent communication, presentation, and interpersonal skills, with the ability to represent the organization professionally in the community.

Strategic marketing insight, including experience with community outreach, events, and local partnership development.

Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent relevant experience is a plus.

Comfort working on-site in a fast-paced environment and adapting to evolving resident and market needs.

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