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CRO-Focused Paid Media & Content Manager

Cosmoprof · Plano, TX, USA ·

Job type:
Full Time

Sally Beauty Holdings, Inc. is seeking a Manager, CRO Paid Media to drive a performance-driven paid media program. You’ll lead paid content testing across Meta, TikTok Shop, and YouTube, managing a small team and coordinating with brand marketing, merchandising, analytics, and external partners.
The role focuses on acquiring new customers, increasing ROAS, and scaling creative testing within a hybrid plan at Legacy West in Plano, TX. Strong analytics and leadership are essential.

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