Senior Paid Media & CRO Manager

Sally Beauty Holdings, Inc. is seeking a Manager, CRO Paid Media to drive paid social content, AB Testing programs, and growth initiatives across Meta, TikTok Shop, YouTube, and affiliate channels. Hybrid role based in Legacy West Plano, TX.
The role focuses on increasing new customer acquisition and overall marketing performance through disciplined testing, data-driven decisions, and collaboration with cross‑functional teams including creative, analytics, and agency partners.

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