Bridget Mascolo is hiring: Media Planner in New York

Media Planner
Contract type: Freelance
Location: New York , NY
Salary: $41.00/hour-$46.00/hour
Remote: No
Reference: 517986
Contact name: Bridget Mascolo

Job description
Media Planner
About the Role
Help a streaming growth marketing team drive subscriber acquisition and profitability through paid media campaigns across connected TV (CTV) and over-the-top (OTT) platforms. This freelance opportunity focuses on audiences across the APAC region and combines campaign execution, performance analysis and cross-functional collaboration.

Schedule

Monday, Thursday and Friday:

9:00 a.m.–5:00 p.m. ET, onsite in New York.

Tuesday and Wednesday:

2:00–10:00 p.m. ET, remote to support APAC working hours.

Responsibilities

Support paid media planning and execution across device platforms, including Amazon Fire TV, Roku and Samsung.

Coordinate with external partners and regional marketing teams in markets including Japan, Australia and Korea.

Help campaigns launch on time with appropriate attribution tracking.

Monitor performance, evaluate results against KPIs and share actionable insights.

Track budgets and media plan changes, support reconciliation and prepare campaign reports.

Partner with testing, programmatic media, strategy and creative teams to develop recommendations.

Required Qualifications

At least two years of media planning and paid digital media experience.

Hands-on performance marketing experience optimizing lower-funnel outcomes such as CPA or ROAS.

Knowledge of media terminology, testing and measurement practices.

Advanced Excel skills and experience working with large datasets.

Ability to create executive-ready PowerPoint presentations.

Strong project management, communication, organizational and relationship-building skills.

Ability to manage competing priorities, work proactively and handle confidential information discreetly.

Bachelor’s degree in Business, Analytics, Marketing, Communications or Advertising, or equivalent professional experience.

Preferred Qualifications

OTT or CTV media buying and agency experience.

International media buying experience.

Experience with Google Ads, Amazon Ads, DV360 or Yahoo DSP.

Familiarity with conversion tracking and app attribution tools such as Kochava.

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