Marketing Automation Specialist (Salesforce Marketing Cloud)

Job Title : Marketing Automation Specialist

Location : Atlanta, GA (onsite 4 days/week)

Contract length : 6 months

Schedule : Fulltime

Pay : $51/hr to $55.07/hr

Job Overview:
Hands-on individual contributor supporting the North America Marketing Automation team. This role builds, tests, and deploys email campaigns in Salesforce Marketing Cloud (SFMC) and provides steady-state coverage of the team's weekly send calendar (roughly 5-7 sends per week). The contractor works closely with the marketing automation team, the development team, and the CRM and enablement teams.

Key Responsibilities:

Build and deploy email campaigns in SFMC end-to-end: audience setup, targeting, QA, and deployment

Write SQL queries across data extensions to build, segment, and validate audiences

Build, monitor, and troubleshoot journeys in Journey Builder and automations in Automation Studio

Manage the daily email send calendar and keep campaigns on schedule

Partner with the development team, who deliver email code and templates, to assemble and launch dynamic and personalized content

Partner with CRM and enablement teams on audience and data discovery: confirm whether the needed data exists and, if not, how it can be provisioned

Monitor live journeys and campaign operations; identify and resolve issues quickly

Required Qualifications:

3-5 years of hands-on email deployment experience in Salesforce Marketing Cloud, including Email Studio, Journey Builder, and Automation Studio

Working SQL skills: writing queries across data extensions to create audiences

Strong attention to detail and disciplined QA before deployment

Clear communication and the ability to work across technical and business teams

Preferred Qualifications:

Salesforce Marketing Cloud Email Specialist certification

Experience with Contact Builder and Audience Builder

Ability to read and troubleshoot AMPscript in existing content (pending hiring manager confirmation)

Financial services experience, particularly a perspective on audience targeting in a regulated environment

Familiarity with Salesforce CRM

#J-18808-Ljbffr