Exempt to Permanent - Public Information Officer (1312) - Citywide

Under direction, administers a public information program for a department to educate the public in the uses and availability of department's facilities and activities. Examples of Important and Essential Duties Develops publicity releases of department's events, programs and activities for print, broadcast, and online media; prepares weekly chronological lists of departmental activities and transmits to all publicity outlets; prepares regular and special departmental publications. Coordinates the review of online coverage, ensuring quality control and maintains a file of press clippings regarding department's activities; prepares departmental directories and maintains publicity mailing lists and other specialized mailing lists. Prepares administrative studies and reports with supporting data for the department head or for the Commission, as directed, and does considerable historical research in connection with preparation of reports on activities and events in answering of many inquiries; edits publicity material submitted by departmental staff members; accumulates, assembles, and prepares data or information for important reports; writes press release. Attends meetings of the commission, executive staff and conferences with professional societies; reports to the department head or division regarding the discussions involved. Formulates, develops, and carries out a program of public information and education on the use of the department's facilities by selecting, preparing and distributing publicity releases for print, broadcast, and online media; arranges community meetings and events, posts social media announcements, and updates departmental websites. Makes regular contacts with the public, outside organizations and departmental staff for the purpose of furnishing or obtaining information or explaining policy and procedures relative to facilities, activities and programs available for public and internal use. Carries out, interprets and coordinates existing policy, methods and procedures relating to publicizing of the department's facilities, activities and programs, and makes recommendations for the development of new ones. Coordinates the design and ensuring quality control of production of art work through a variety of advertising strategies for exhibits, special events, programs, posters, brochures, and signs. Nature of Work : Some positions may be subject to adverse weather conditions, walking long distances, and driving a vehicle to project sites and meetings. May require work on nights, weekends and/or holidays. Applicants must meet the minimum qualifications requirement by the final filing date unless otherwise noted. City Employment Status: Current Category 16, 17, or 18 Exempt Employee in Class 1312 who has worked at least 2,080 hours in Class 1312; AND Education: Possession of a baccalaureate degree from an accredited college or university; AND Experience: Two (2) years of professional experience in public relations, public affairs, public information, editorial, newspaper, magazine, radio, television, social media, digital engagement, advertising, marketing or similar work directly responsible for the preparation and dissemination of news and information in a variety of formats for internal and external audiences, wherein the preparation or direction of informational material for mass media on the development of a public information program was a major part of the position. Education Substitution: Additional experience as described above may be substituted for the required degree on a year-for-year basis. Thirty (30) semester units or forty-five (45) quarter units equal one year. Experience substitution: Possession of a Master's degree from an accredited college or university in public relations, journalism, mass communications, marketing or a closely related field may substitute for one (1) year of the required experience. Verification of Education and Experience: Every application is reviewed to ensure that you meet the minimum qualifications as listed in the job ad. Review SF Careers Employment Applications for considerations taken when reviewing applications. Applicants may be required to submit verification of qualifying education and experience at any point during the recruitment and selection process. If education verification is required, information on how to verify education requirements, including verifying foreign education credits or degree equivalency, can be found at Note: Falsifying one's education, training, or work experience or attempted deception on the application may result in disqualification for this and future job opportunities with the City and County of San Francisco. #J-18808-Ljbffr