This role is a unique opportunity to get your foot in the door at a specialized local law firm with tremendous growth potential.
The Director of Marketing and Business Development develops, executes, and measures marketing and business development strategies that drive sustainable firm growth. This role focuses on increasing visibility, strengthening client and referral relationships, and ensuring marketing and business development efforts result in measurable return on investment. The Director partners closely with firm leadership and attorneys, providing structure, coaching, and tools that make business development achievable and effective within a billable-hour environment.
Compensation: $175-$200K/yr + Annual Bonus
Availability: Monday - Friday 8am - 5pm
Duties & Responsibilities:
Team Leadership
- Lead the firm’s marketing and business development function, including internal resources and external vendors.
- Establish priorities, workflows, and accountability for marketing and business development activities.
- Build strong working relationships with attorneys, practice leaders, and firm leadership.
- Manage our Marketing & Library Assistant
Strategic Collaboration
- Partner with firm leadership to identify growth priorities by industry, technology, and client type.
- Support attorneys in targeted business development efforts, including conferences, RFPs, and client-specific opportunities.
- Identify opportunities based on Chambers feedback, market developments, regulatory changes, and competitive intelligence.
Daily Operations
- Oversee public relations efforts, including media outreach, rankings, and thought leadership.
- Manage marketing communications and operations, including website content, social media strategy, proposals, and design standards.
- Lead planning and execution of marketing campaigns and events, with a focus on measurable outcomes.
- Maintain and analyze firm experience data by technology, industry, and client type.
- Ensure consistent attorney follow-up through templates, tools, and easy-to-use processes.
- Coach attorneys on client development, referrals, follow-up, and effective messaging.
Financial Administration
- Develop and own CRM strategy, including experience tracking, opportunity tracking, and ROI measurement.
- Measure effectiveness of marketing and business development initiatives, with an expectation of generating high return on investment.
- Track billable and collection trends related to marketing and business development activity.
- Manage marketing and business development budgets and identify opportunities to reduce vendor costs.
Qualifications:
At a Minimum, We’d Like You to Have
- Experience in legal marketing and business development.
- Strong understanding of the legal market and the billable-hour environment.
- Experience using CRM systems to track experience and ROI.
- Strong project management, organizational, and communication skills.
- Strategic mindset with the ability to translate activity into results.
Ideally, We’d Like You to Have
- Experience in a law firm environment with the ability to scale strategies appropriately.
- Demonstrated success coaching and influencing attorneys.
- Familiarity with intellectual property practices or technology-driven industries.
- Experience reducing reliance on external marketing vendors while improving effectiveness.
CampusPoint is an Equal Opportunity Employer. All aspects of employment, including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
If you need assistance or an accommodation due to a disability, you may contact us at hr@campuspoint.com or 1+206-783-9200 (ask to speak with an HR representative). The process is outlined in CampusPoint’s ADA Policy.