Director of Communications and Marketing

Director of Communications and Marketing
Administration Full Time Santa Fe, NM, US

Salary Range: $90,000.00 To $90,000.00 Annually

CONTEMPORARY CREATIVE EXPRESSION.

SITE SANTA FE is a non-profit contemporary arts organization based in Santa Fe, New Mexico. Since its founding in 1995, SITE SANTA FE has presented 12 biennials, more than 90 contemporary art exhibitions, and works by hundreds of emerging and established artists from around the world. SITE SANTA FE also presents public and educational programs that include conversations with artists and curators, film screenings, performances, concerts, hands-on workshops, and collaborations with Santa Fe Public Schools.

SITE SANTA FE is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, or any other protected characteristic as outlined by federal, state, or local laws.

Summary
The Director of Communications & Marketing reports to the Phillips Executive Director and serves on SITE SANTA FE's leadership team. The Director of Communications & Marketing leads all aspects of SITE SANTA FE's creative communications, including communications and marketing, media and public relations, digital and social media, branding, and design, and serves as lead strategist and content creator for all institutional messaging. The Director of Communications & Marketing also oversees the visitor services team, ensuring a welcoming, accessible, and consistent experience for visitors on-site and virtually, all in alignment with the mission of SITE SANTA FE.

Key Responsibilities
Leadership and Strategy

Build, oversee, and provide strategic oversight for the External Affairs Department, supervising staff in graphic design and media systems, marketing and communications, and visitor services, as well as a network of contractors including videographers, photographers, editors, translators, and supporting consultants as needed.

Serve on SITE SANTA FE's leadership team and participate in strategic short- and long-term institutional planning in alignment with SITE SANTA FE's mission and organizational goals.

Strategize, oversee, implement, and maintain a balanced departmental budget.

Brand, Communications, and Press

Serve as lead strategist and content creator for all institutional messaging across public relations, marketing, social media, and the SITE website.

Oversee SITE SANTA FE's brand and graphic identity to ensure a consistent and unified message across all platforms.

Oversee the SITE website, digital platforms, and print signage, ensuring they are clear, up to date, and effectively communicate current and upcoming exhibitions and programs.

Director of Communications and Marketing - 10.21.2026 (This line appears to be a date or note; retained as written.)

Develop and direct press strategy for exhibitions, biennials, and institutional initiatives, cultivating relationships with local, national, and international media and securing long lead editorial placements.

Oversee bilingual (English/Spanish) exhibition didactics and supporting materials, and visitor communications.

Marketing and Campaigns

Develop and execute a marketing plan that includes campaigns for exhibitions, programs, and institution-wide initiatives.

Oversee the development and execution of the annual advertising plan.

Collaborate with the Development Department to support communication and messaging design of all stewardship of patrons, fundraising campaigns, and to help grow the membership pipeline through in person experiences and digital/print.

Visitor Experience

Oversee visitor services, inclusive of the front lobby.

Develop and execute a strategic and integrated engagement strategy for visitors that creates an on-site and virtual welcoming experience.

Create and maintain systems to assess and track visitors and visitor experience on-site and virtually, inclusive of programs and exhibitions, and integrate findings into future planning.

In collaboration with the CFO develop a strategy for ticketing visitation for exhibitions and programs.

In collaboration with Facilities, ensure exceptional standards of accessibility on-site and virtually, including current visitor information about hours, parking, directions, and accessibility.

Qualifications

A minimum of 7-10 years of progressively responsible experience in direct communications, PR, marketing, visitor experience, including at least 3-5 years in a senior or director- level role.

Fluency in Spanish is highly desirable and preferred.

Strong knowledge of the local and national arts and culture landscape, and the ability to proactively build relationships with key communication and press stakeholders.

Exceptional technical and creative writing skills.

Ability to prioritize and manage time, multitask, take initiative, and meet deadlines in a fast-paced environment with rapidly shifting priorities.

Must be a self-starter and creative problem solver.

Experience analyzing and interpreting organizational and program budgets.

Excellent organizational and analytical skills, and a strong attention to detail.

Ability to mine and analyze data to drive strategy.

Ability to work collaboratively with staff and maintain a high degree of professionalism in a dynamic and creative setting.

Discretion in handling confidential and sensitive information.

Embrace SITE' s commitment to diversity, equity, inclusion and accessibility.

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