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Interplace, Inc.

Project Marketing Manager

Interplace, Inc., Union City, California, United States, 94587

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ESSENTIAL JOB FUNCTIONS

Pre-Market Clinical Analysis

Conducts a pre-market clinical evaluation using xx’s existing resources, and compiles and reports data to the supplier.

Market Analysis and Planning

Conducts market analysis, including market size, trends, growth potential, market profitability, industry cost structure, SWOT, competitive advantages, customer’s purchasing decision criteria, key success factors and risk factors. Develops launching (go-to-market) plan based on the market analysis:

xx’s positioning and value propositions Target customers Sales channel Pricing and incentives Key Opinion Leaders (KOLs) Communication and training tools Sales forecasts and budgets

Lays out a roadmap of product launching and follow-up

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