Social Media Manager Job at Vireo Systems Inc in Nashville

Location: Nashville, TN preferred (Hybrid schedule); Remote is available if not localTravel: If working remotely, travel is expected once every 1-3 months to Nashville, TN.We are a fast-growing, innovative company that is revolutionizing global health. We have a dynamic team that is passionate about improving the lives of people by delivering premium, healthy products through world-class research, innovation, and manufacturing. Overview: Reporting to the Digital Marketing Director, the Social Media Manager defines and leads the strategy and execution of social media and content creation efforts for pH-D Feminine Health and CON-CRET, driving brand awareness, engagement, and growth across paid and organic channels. The ideal person is strategic as well as analytical, with a deep understanding of social media trends, paid strategies, and audience engagement. This is a leader role with 2 direct reports, guiding the team to ensure seamless execution and performance reporting. This role collaborates cross-functionally to ensure alignment with broader brand initiatives. Key Responsibilities: Social Media Strategy & Execution: Develop and execute a comprehensive social media strategy to grow brand awareness and engagement across platforms, including Instagram, Facebook, TikTok, LinkedIn, and others. Align social media efforts with broader digital marketing and brand strategies to ensure cohesive messaging and consistent goals. Manage and optimize social media campaigns, balancing paid and organic efforts to maximize impact. Content Creation & Management: Strategize with team on successful content creation for engaging, platform-specific content (including images, videos, and short-form storytelling) using assets provided by the creative team, generating net-new social-first content tailored to each channel; Ensure content reflects the brand voice and resonates with the target audience. Own and manage the social media content calendar, ensuring consistent and timely posting aligned with marketing initiatives, product launches, and seasonal campaigns. Partner with the Digital Marketing Director to develop and execute high-performing paid social ads.Community Engagement & Support Coordination: Oversee the Social Media teams' management of comments, messages, and interactions on social platforms, ensuring responses are timely and align with the brand's tone and values. Provide guidance to the team on escalation protocols and community management workflows. Ensure the team effectively monitors sentiment, trends, and opportunities for proactive engagement, delegating detailed reporting to the team. Performance Tracking & Analytics: Track and analyze campaign performance metrics (e.g., engagement rates, follower growth, ROI) and compile regular performance reports to inform and optimize future strategy. Trendspotting & Innovation: Stay on top of emerging social media trends, tools, and best practices to keep the brand ahead of the curve; Experiment with new content formats, platforms, and strategies to engage and grow the audience. Qualifications: 5-6+ years of experience managing social media strategy for consumer brands across paid and organic channels. Demonstrated experience leading/mentoring/championing a team of direct reports to reach their full potential; Adept project management experience. Relevant experience supporting consumer packaged goods products and companies; Knowledge of the health, wellness, or feminine care industries is a big plus.Proven track record of growing social media accounts and driving measurable results; Track and measure positive ROI on paid social campaigns (increased follower growth, engagement rates, overall social media presence, etc.).Experience with social media advertising tools (e.g., Meta Ads Manager, TikTok Ads) and analytics platforms (e.g., Sprout Social, Hootsuite).COMPENSATION + BENEFITS: Base salary + bonus based on company and personal performance Medical, Dental, Vision and Supplement Insurance (with company assistance) 401(k) with company match Paid Time off, Paid Holidays