The Los Angeles Football Club (LAFC) is an MLS soccer club serving the greater Los Angeles area. LAFC is dedicated to building a world-class soccer club that represents the diversity of Los Angeles and is committed to delivering an unrivaled experience for fans. LAFCs ownership group is comprised of local leaders and innovators of industry with intellectual capital, financial prowess, operations expertise, and success in the fields of entertainment, sports, technology, and media. LAFC is invested in the worlds game and Los Angeles, constructing and developing the 22,000 seat BMO Stadium and a top-flight training center on the campus of Cal-State Los Angeles.
POSITION SUMMARY
The Social Media Manager works closely with our social media team in developing preliminary creative concepts and shepherding ideas through execution. Furthermore, this person will lead the team in capturing and editing engaging video content for the Clubs social platforms (TikTok, YouTube, Instagram, Snapchat) that resonates with our community and audience. This roles day-to-day activities will include being on the ground at the teams training facility, stadium, and traveling to all LAFC matches capturing content.
ESSENTIAL FUNCTIONS
- Content Creation: Produce high-quality, engaging short-form vertical videos optimized for social media platforms like TikTok, YouTube Shorts, Instagram Stories, and Snapchat.
- Video Editing: Edit videos to create compelling stories, ensuring they align with the brand's voice and style guidelines.
- Platform Management: Manage and maintain content calendars for each platform, ensuring consistent, timely and strategic posting of content.
- Collaboration: Work closely with the design and social media teams to develop creative concepts and campaigns that resonate with the target audience.
- Trend Monitoring: Consistently stay up to date with the latest trends, strategies, and techniques in social media, specifically focusing on short-form video content.
- Community Engagement: Monitor and respond to audience comments and messages, fostering a sense of community and engagement for the Club.
- Analytics and Reporting: Track and analyze the performance of social media content, providing insights and recommendations for optimization.
- Supporting Team Efforts: Assist the social media team with additional tasks and projects as needed, contributing to the overall success of the social media strategy.
- Mandatory travel: Attendance for all home & away games.
QUALIFICATIONS
- Bachelors degree in Marketing, Communications, or related field from an accredited College or University.
- Minimum 3 4 years experience in social media management, preferably in the sports or live entertainment industry.
- Previous experience with capturing content in the live event space.
- Experience with major social media platforms, such as TikTok, YouTube Shorts, Instagram Stories, Snapchat, and their social and vertical video content.
- Familiarity and passion for social media and the fast-paced, dynamic, evolving digital environment.
- Strong understanding of social media metrics and the ability to make strategic data-driven decisions.
- Demonstrated success in growing various social accounts, specifically in engagement and follower count.
- Proficient and comfortable with video editing and software.
- Ability to multi-task and make sound decisions in a fast-paced and unstructured environment with frequent interruptions and demanding deadlines.
- Must be able to communicate effectively and efficiently both written and verbal.
- Must be able to attend and travel with the team to all away and home games. Must be able to obtain or have a valid and current U.S. Passport.
- Must be able to work nights, weekends, and holidays, as the event calendar requires.
SALARY RANGE
At LAFC, we carefully consider a wide range of factors to determine a fair and equitable compensation package. The final offer amount will consider a wide range of factors that are considered in making compensation decisions including, but not limited to skill sets; relevant experience and training. Pursuant to state and local pay disclosure guidelines, the overall range for this role is $75,000 - $85,000 per year.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
LAFC strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by the employer for a visa.
#J-18808-Ljbffr In Summary: The Social Media Manager will lead the team in capturing and editing engaging video content for the Clubs social platforms (TikTok, YouTube, Instagram, Snapchat) that resonates with our community and audience . The overall range for this role is $75,000 - $85,000 per year . En Español: El LAFC está dedicado a construir y desarrollar un club de fútbol de clase mundial que represente la diversidad de Los Ángeles y se compromete a ofrecer una experiencia inigualable para los aficionados. El grupo propietario del LAFC es compuesto por líderes locales e innovadores de la industria con capital intelectual, destreza financiera, experiencia operativa y éxito en los campos del entretenimiento, deportes, tecnología y medios de comunicación. Edición de videos: Editar vídeos para crear historias convincentes, asegurando que se alineen con las pautas de voz y estilo de la marca. Gestión de plataformas: Administrar y mantener calendarios de contenido para cada plataforma, garantizando una publicación consistente, oportuna y estratégica del contenido. Colaboración: Trabajar estrechamente con los equipos de diseño y redes sociales para desarrollar conceptos creativos y campañas que resuenan con el público objetivo. Monitoreo de tendencias: Mantenerse constantemente al día con las últimas tendencias, estrategias y técnicas en las redes sociales, centrándose específicamente en contenidos de vídeo cortos. Compromiso comunitario: Monitorizar y responder a comentarios y mensajes de audiencia, fomentando un sentido de comunidad y compromiso para el Club. Análisis e Informes: Seguir y analizar el éxito de medios sociales, proporcionando ideas de rendimiento y recomendaciones para optimización de contenido. Experiencia con las principales plataformas de redes sociales, como TikTok, YouTube Shorts, Instagram Stories, Snapchat y su contenido de video social y vertical. Familiaridad y pasión por los medios sociales y el entorno digital dinámico y en rápida evolución. Una fuerte comprensión de las métricas de las redes sociales y la capacidad de tomar decisiones estratégicas basadas en datos. Un éxito demostrado en el crecimiento de varias cuentas sociales, específicamente en participación y número de seguidores. Proficientes y cómodos con edición de vídeo y software. Capacidad para realizar múltiples tareas y tomar decisiones sólidas en un entorno rápido y no estructurado con interrupciones frecuentes y plazos exigentes. Debe comunicarse eficazmente y eficientemente tanto por escrito como verbalmente. debe poder asistir y viajar con el equipo a todas partes y desde casa. Debe ser capaz de obtener o tener una cantidad válida y actual del pasaporte estadounidense. Deberá ser suficiente para trabajar durante largos fines de semana, calendarios y juegos locales, ya que se considerará un paquete de compensación equitativa e imparcial; pero no es necesario considerar factores relevantes, incluidas las directrices verbales. La descripción anterior del trabajo ha sido diseñada para indicar la naturaleza general y el nivel de trabajo realizado por los empleados dentro de esta clasificación. No está diseñado para contener o interpretarse como un inventario exhaustivo de todos los deberes, responsabilidades y calificaciones requeridas de los trabajadores asignados a este trabajo. LAFC apoya fuertemente igualdad de oportunidades de empleo para todos los solicitantes independientemente de raza, color, religión, sexo, identidad de género, embarazo, origen nacional, ascendencia, ciudadanía, edad, estado civil, discapacidad física, incapacidad mental, condición médica, orientación sexual, información genética u otra característica protegida por la ley estatal o federal.