PR and Social Media Manager Job at BAZCO OIL COMPANY in New Haven

Key Responsibilities

Social Media Strategy & Management

• Develop and execute engaging content strategies across platforms (Instagram, Facebook, TikTok, Twitter, etc.).
• Create and schedule posts, stories, and videos highlighting promotions, new arrivals, and community involvement.
• Engage with customers online by responding to comments, messages, and reviews.
• Monitor trends and analytics to optimize content and boost engagement.

Public Relations & Community Engagement

• Build and maintain relationships with local media, influencers, and community organizations.
• Write and distribute press releases and media pitches for store events, promotions, and partnerships.
• Plan and coordinate PR campaigns around store openings, special deals, and local sponsorships.
• Represent Chillbox at community events and networking opportunities.

Marketing & Promotions

• Collaborate with management on promotional campaigns, loyalty programs, and giveaways.
• Work with vendors and partners to highlight exclusive products and in-store events.
• Analyze campaign performance and adjust strategies to maximize impact.

Qualifications
• Experience: 2+ years in social media management, PR, marketing, or a related field (retail or convenience store experience is a plus!).
• Creativity: Ability to create eye-catching content that resonates with our audience.
• Tech-Savvy: Familiarity with social media platforms, scheduling tools (Hootsuite, Later), and basic graphic design (Canva, Adobe).
• Communication Skills: Strong writing, editing, and verbal communication skills.
• Community-Oriented: Passion for engaging with local customers and businesses.
• Analytical Mindset: Ability to track performance and adjust marketing strategies based on data.