Marketing Manager Job at Insight Global in New York

Insight Global is seeking a Marketing Manager for its car rental client in Queens, NY. This position will be responsible for leading the development of our marketing strategies for driving brand awareness, increasing lead generation, and supporting the sales team in achieving revenue goals. Responsibilities: Develop and implement an integrated marketing and advertising plan that includes online and offline channels such as SEO, SEM, social media, email campaigns, print, radio and TV advertising, events, and sponsorships. Plan and execute effective product launches and event marketing campaigns to drive sales and brand awareness. Work with the sales team to identify target customers and develop marketing strategies to attract and retain them, including customer loyalty programs and referral programs. Develop and manage the marketing budget, ensuring that all spending is in line with company goals and objectives. Analyze and report on the effectiveness of all marketing initiatives, using data and insights to continuously improve performance. Work closely with the creative team to develop compelling content and visuals that align with the brand and target audience. Collaborate with internal teams such as finance, operations, and IT to ensure smooth execution of marketing initiatives, including coordination with third-party vendors and agencies. Stay up-to-date with industry trends, competitors, and new marketing technologies to ensure the company remains competitive. Minimum Qualifications: Bachelor's degree in marketing, business administration, or a related field; MBA preferred. 5+ years of experience in marketing, with a focus on the automotive industry or retail preferred. Proven track record of developing and executing successful marketing plans. Solid understanding of marketing metrics, data analysis, and optimization techniques. Excellent communication, leadership, and collaboration skills. Strategic thinker with the ability to identify new opportunities and solve problems in a fast-paced environment. Comfortable with ambiguity and able to adapt quickly to changing priorities. Nice to Have Skills & Experience: Spanish Speaker Content Creation Experience Facebook Ad / Google Ad Experience This position pays 100K annually Seniority level Mid-Senior level Employment type Full-time Job function Marketing Industries Equipment Rental Services #J-18808-Ljbffr In Summary: Insight Global is seeking a Marketing Manager for its car rental client in Queens, NY . Responsibilities: Develop and implement an integrated marketing and advertising plan that includes online and offline channels such as SEO, SEM, social media, email campaigns, print, radio and TV advertising, events, and sponsorships . En Español: Insight Global está buscando un Gerente de Marketing para su cliente de alquiler de automóviles en Queens, Nueva York. Este puesto será responsable de liderar el desarrollo de nuestras estrategias de marketing para impulsar la concienciación de marca, aumentar la generación de leads y apoyar al equipo de ventas en el logro de los objetivos de ingresos. Responsabilidades: Desarrollar e implementar un plan integrado de marketing y publicidad que incluya canales online y offline como SEO, SEM, redes sociales, campañas por correo electrónico, publicidad impreso, radio y televisión, eventos y patrocinios. Planificar y ejecutar lanzamientos efectivos de productos y campaña de marketing de acontecimientos para fomentar las ventas y conocimiento de marca. Trabajar con el equipo de venta para identificar a clientes objetivo y desarrollar estratégias de mercadotecnia para atraerlos y retenerlos, incluyendo programas de fidelización y programas de referencia. Calificaciones mínimas: Licenciatura en Marketing, Administración de Empresas o un campo relacionado; MBA preferido. 5+ años de experiencia en marketing, con enfoque en la industria automotriz o minorista preferida. Experiencia comprobada en el desarrollo y ejecución de planes de marketing exitosos. Comprensión sólida de las métricas de marketing, análisis de datos y técnicas de optimización. Excelentes habilidades de comunicación, liderazgo y colaboración. Pensador estratégico con capacidad para identificar nuevas oportunidades y resolver problemas en un entorno acelerado. cómodo con ambigüedad y capaz de adaptarse rápidamente a los cambios prioritarios.