Integrated Media Associate Director Job at Wray Ward in Charlotte

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As a senior strategic team member, the Integrated Media Associate Director (IMAD) is responsible for leading multichannel integrated media strategy and planning for assigned clients, contributing to other plans, overseeing work, and mentoring team members. The IMAD handles research, development, presentation, and execution of media strategies with limited oversight. They work with and lead media brand teams to create strategies, provide leadership on measurement, reporting, and optimization, and build strong client relationships.

The IMAD participates as the strategic media planning lead in workshops, leads internal team briefings, and brainstorming sessions. They collaborate with Insights and Brand Strategy to develop personas and communication strategies based on media consumption and behavior, delegating tasks as appropriate within the team.

They bring creative solutions to client initiatives, working with Client Engagement, Insights, Brand Strategy, Public Relations, Content Marketing, Social Media, and Creative teams.

Essential Duties & Responsibilities

1. Lead consistent and effective media strategy and planning processes
2. Set the strategic media direction for assigned clients
3. Oversee media strategy and plan development
4. Work with Insights and Brand Strategy to develop personas, journeys, and communication strategies
5. Present media strategies and plans to internal teams and clients
6. Collaborate with various teams including Client Engagement, Public Relations, Content Marketing, Social Media, and Creative
7. Build and maintain relationships with clients, teams, and media partners
8. Mentor and guide team members
9. Maintain knowledge of media channel strategies and networks
10. Introduce new ideas and champion integrated media strategies

Additional Responsibilities

1. Promote understanding of the Media Strategy team across the agency
2. Mentor team members
3. Foster trust and teamwork within the agency
4. Demonstrate passion for quality work
5. Collaborate effectively across departments
6. Ensure high-quality work delivered on time and within budget
7. Uphold ethical standards and respect all colleagues and clients
8. Support agencys brand, culture, and values
9. Contribute to new business development related to media strategy
10. Stay updated on industry trends
11. Participate actively in meetings and creative processes
12. Maintain a positive and motivating attitude

Communication Skills

1. Communicate clearly and professionally
2. Listen effectively and solve problems
3. Build strong relationships within the agency
4. Represent the agency positively

Qualifications

1. 5-7+ years experience in media strategy and planning in an agency
2. Experience with multichannel, integrated campaigns
3. Strong organizational skills
4. Knowledge of the media landscape
5. Excellent interpersonal and presentation skills
6. Problem-solving and innovative thinking abilities
7. Proficiency with media data resources and software
8. Proficient in Microsoft Office and Google Suite

This description summarizes the role and may be subject to change with specific expectations.

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