Online Editor/Content Manager
- Full Time
Seeking Military History Enthusiast with strong background in web marketing.
Job Objective: Create engaged web readers while maximizing web revenue and profit.
Key Metrics: Post and email deadlines, website pages, search engine impressions and arrivals, inbound links, web to email conversion rate, email circulation, contact frequency, revenue per thousand and retention rate.
Content Development: Works with content partners to create tips, information product reviews and website reviews for use in Warfare History Network Website.
Search Engine Optimization- Optimizes all content for search engines and manages three weekly SEO campaigns.
Link Building: Initiates and maintains relationships with numerous media outlets and their websites by both monitoring their content and making frequent contributions, links, etc.
Website to Email conversion: Plans, executes and optimizes all website conversion assets including rapid conversion landing pages, floaters, OFIE's, and test links required to build new email subscriber relationships.
Email Marketing: Plans, executes and optimizes daily email marketing campaigns using links, embedded advertising and display advertising.
-Bachelors Degree in intteractive media, journalism, communications, marketing, creative writing or equivalent experience with strong skills in computing, logic, html and analysis.
-One to three years of relevant organic marketing experience with working knowledge of open source content management systems, search engines and related software tools.
-Goal driven, with the ability to adapt to change and new opportunities.
-Ability to work independently as well as a team and community member.
-Enthusiastic attitude and a deep desire to manage by the numbers.
Successful candidate will have a range of both technical and professional skills, but be more of a generalist than a specialist or technician, and would enjoy research, writing, editing marketing and analysis.