Advertising Coordinator

Brooklyn, New York
$42,000 plus paid overtime and a comprehensive benefits package, including pension.
Jan 04, 2017
Jan 18, 2017
Metro Area
New York
Full Time

Brooklyn Academy of Music (BAM), an internationally recognized presenter of contemporary performing arts and cinema, seeks a full-time Advertising Coordinator to plan, execute, and analyze the advertising campaigns for various BAM programs in order to operate in a proactive manner to achieve maximum effectiveness and efficiencies.

Key Result Areas:

  • Develop and implement efficient media strategies to meet revenue goals and forward BAM’s communication objectives.
  • Establish and cultivate productive relationships with advertising vendors and effectively negotiate competitive rates for BAM.
  • Analyze, test, and understand responsiveness of various audiences, channels, and campaigns in order to inform and improve creative execution and media spending on the show and season level.
  • Subject matter expert on current and developing advertising opportunities in all channels.

Essential Duties and Responsibilities:

Planning and Strategy

  • Effectively manage and motivate outside agencies to deliver best-in-class media plans and analyses at a cost-effective fee structure.
  • Work with program managers to understand season/program positioning, media strategies, revenue/attendance goals, and target audiences.
  • Make sound recommendations on the best form of media/mix for specific campaigns and overall season.
  • Identify responsive target audiences and analyze characteristics, behavior and media habits based on performance by channel.
  • Present proposals, including cost schedules and implementation time lines to program managers.
  • Identify appropriate “test” scenarios to encourage learning and evaluation of creative effectiveness.


  • Work with program managers to develop targeted digital, print, outdoor, radio, and video campaigns.
  • Ensure that creative is trafficked to respective outlets in a timely manner.
  • Collaborate with publicity and digital media departments to coordinate paid advertising with other promotional efforts.
  • Develop relationships with advertising vendors; act as a liaison in expressing BAM needs to these vendors and stay current with new technology and platform developments
  • Oversee digital, print, outdoor, radio, and video campaigns, including creating and managing schedules and budgets, negotiating competitive rates/partnerships with advertisers, working with in-house and external partners to deliver digital assets, and reserving ads.
  • Maintain and organize advertising archive.


  • Provide written show reports for show and season performances that provide insights and recommendations to improve performance on a channel, campaign, and season basis.
  • Analyze and report on past performances and trends, and explore various performance metrics to inform budget setting.

Other Duties and Responsibilities:

  • Regularly attend BAM performances.
  • Keep abreast of happenings in NYC/international arts and advertising arenas.

Working Conditions:

  • Administrative Work with Light Physical Exertion

Check us out on Twitter and Instagram at #BAMCareers!

Minimum Qualifications:

  • Bachelor’s degree in Liberal Arts, Marketing or Communications or equivalent experience.
  • 1-3 years experience in advertising, media planning or buying.
  • Project Management experience.
  • Interest and understanding of changing digital landscape.
  • Intellectual curiosity and passion for analytics.
  • Knowledge of the performing arts and NYC/International arts arena.
  • Interest and knowledge of BAM programming.
  • Interest in working in a performing arts/non-profit organization.
  • Adept at Excel and complex tracking documents.

Preferred Qualifications:

  • Works well in fast-paced environment
  • Team player
  • Able to prioritize and multi-task
  • Good interpersonal and communication skills (oral & writing)
  • Dependable and trustworthy
  • Willingness to take initiative