Outreach Specialist

The University of Delaware
Newark, Delaware (US)
Mar 20, 2017
Job ID 104430
Metro Area
Full Time

Outreach Specialist

The University of Delaware

Newark, Delaware

Under the general direction of the Director of Environmental Public Education Office, the Outreach Specialist develops and implements a comprehensive digital outreach program in support of the missions of the University of Delaware’s College of Earth, Ocean, and Environment, and the Delaware Sea Grant College Program.  The Specialist is responsible for the creation of multimedia products, web pages, social media, publications, and other methods to translate extensive and complex research and academic programs in marine science, geological and environmental disciplines. The Specialist creates and uses various communication tools (e.g., web, social media, multimedia, print) to increase public awareness, understanding, and appreciation of environmental resources, issues, and research. The Specialist works with faculty, staff, and contractors to develop creative and innovative digital approaches, assess project priorities, and assist with project management.  The Specialist creates, updates, and maintains web pages, website directory structure and files, and monitors data capture and input.  The Specialist works with the Director to integrate digital strategy into communications and public outreach efforts.


• Coordinate the development and implementation of a digital education program to enhance targeted audiences’ and the general public’s understanding of science and environmental topics.

• Develop, coordinate, and/or implement the overall concepts and content of electronic outreach efforts. Products include multimedia integrated exhibits, multimedia productions (e.g., videos, podcasts), social media sites, e-newsletters, websites and web versions of printed materials. Solicit faculty and administrative input. Write and edit text in editorial style appropriate to intended audience. Work closely with graphic designer, writer, and production coordinator to integrate graphics and textual elements, set production schedule, meet deadlines, and review proofs. Conduct and interpret periodic audience surveys.

• Research, design, and support comprehensive online multimedia, websites, and interactive displays, to include feature writing, interviewing faculty and staff, and capturing/editing still images and digital video and audio clips. Verify compliance with University standards and practices.

• Collaborate with Information Technology staff on the development and maintenance of college and Sea Grant websites.

• With the Director and other members of EPEO as appropriate, develop and present workshops for CEOE faculty, graduate students and staff on techniques and best practices for promoting their work with digital media and engaging with colleagues, peers at other institutions, students and prospective students. Provide support to faculty, graduate students and staff who need help updating webpages or digital media, while building their capability to make further changes independently.

• Establish short- and long- range objectives and develop strategic and technical plans for implementing special online outreach and education projects/programs. Write, edit, and train staff to proofread site. Track and report on site metrics. Work with IT staff and web developers to troubleshoot issues.

• Implement social media presence for the college and Sea Grant in collaboration with Environmental Public Education colleagues. Think strategically and apply market techniques to increase visibility, boost traffic, engage with constituents, and measure impact of efforts. Educate team to apply newest social media trends (platforms include but are not limited to Twitter, Facebook, Instagram, and YouTube).

• Ensure that all digital outreach efforts and products meet University and EPEO standards for quality and audience comprehension.

• Collaborate with environmental educators to identify and implement digital outreach opportunities.

• Produce multimedia displays and audiovisuals for college and/or Sea Grant use. Write/edit text or script; procure visuals, music, narration; obtain necessary copyright permissions and/or record new video/photos and interview sources as appropriate; coordinate production; produce videos and podcasts; set up and market final product.

• Stay abreast of technological advancements in the outreach, publications, multimedia, exhibit, social media, and web development arenas.

• Make recommendations for online program enhancements; lead testing and implementation of modifications and enhancements.

• Represent the college and Delaware Sea Grant at events through interacting with the public, taking photos and posting to social media. Interact with other programs in the national Sea Grant network and other UD departments.

• Collaborate with the EPEO Director to develop competitive proposals and assist in securing independent project funding; prepare budgets and applicable internal and external reports.

• Supervise college work study and/or miscellaneous wage personnel as needed.

• Perform miscellaneous job-related duties as assigned.


• Bachelor's degree and three years job related experience, or equivalent combination of education and/or experience. Degree in interactive media, broadcast journalism, communications, journalism, English, education, or other related discipline preferred.

• Experience in developing science-related digital outreach efforts for non-science populations or the general public.

• Effective oral and written communication skills.

• Understanding of and experience with online communication.

• Ability to anticipate audience needs in regard to planning and organizing cutting-edge, continually evolving digital strategy and communications best practices. 

• Ability to foster a cooperative environment.

• Experience interpreting research results, consulting with scientific investigators, and translating research findings to the appropriate clientele.

• Knowledge of science communication principles, media, and public education techniques.

• Ability to assess situations rapidly in a fast-paced environment, develop creative and cost-effective ways to solve problems, and establish cooperative working relationships with other campus units as well as external vendors.

• Effective organizational and interpersonal skills.

• Ability to work independently and as part of a team.

• Ability to handle multiple projects at a given time and to establish and meet deadlines in a productive manner.

• Knowledge of proofreading and appropriate style guides.

• Working experience with both Windows and Mac computer systems. Proficiency in Adobe Creative Suite software, web content-management systems (Dreamweaver, Drupal, WordPress, etc.), web editing tools, social media platforms, Flash, HandBrake, Google docs and forms, Qualtrics, digital asset management software, QuickTime, iMovie, Bridge, Final Cut, HTML and MS Office software preferred.

• Knowledge of public educational materials production, including print and electronic publishing processes, procedures, and techniques.

• Experience with video storyboarding, filming, editing and posting to social media and webpages.

• Ability to operate various types of camera equipment: Go Pro, DSLR cameras, video camera, tripods, lighting and audio, drone for aerial photography and smart phone. Additional skills in shooting and editing photography that can be shared online.

• Local Delaware environmental and species knowledge is preferred.

• Passion for scientific research and environmental photography.

To Apply: For a complete list of requirements and job duties and to apply online, please visit the UDJOBS website at www.udel.edu/udjobs  Job ID 104430 .

Equal Employment Opportunity

The University of Delaware is an Equal Opportunity Employer which encourages applications from minority group members, women, individuals with a disability and veterans.  The University's Notice of Non-Discrimination can be found at http://www.udel.edu/aboutus/legalnotices.html. Employment offers will be conditioned upon successful completion of a criminal background check.  A conviction will not necessarily exclude you from employment.

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